Hiring — CRM & Growth Lead

We are looking for someone who can own customer communication, CRM, lifecycle journeys, campaign ideation, and relationship building across WhatsApp, SMS, Email, and automation channels. This is not a conventional CRM role. We want someone who can think, ideate, execute, coordinate across teams, and help shape how customers experience and connect with the brand.

Responsibilities

- Manage CRM and customer communication journeys across WhatsApp, SMS, Email, and automation channels
- Build customer relationship journeys including welcome, post purchase, engagement, win back, and loyalty flows
- Ideate campaigns, launch concepts, engagement hooks, and customer experience improvements
- Coordinate with design, operations, customer support, tech, and founders for smooth execution
- Manage Zoho workflows and customer databases
- Improve customer engagement, repeat purchase behavior,



and overall brand experience • Run A/B tests for messaging, offers, communication, and journeys
- Analyze campaign performance and share actionable insights Preferred Experience • Experience in D2C or ecommerce brands
- Background in CRM, lifecycle marketing, customer relationship management, or growth • Experience with Zoho, Shopify, WhatsApp tools, Email and SMS platforms
- Solid execution and coordination skills
- Creative thinker with high ownership mindset Ideal Candidate
- Thinks beyond execution and brings ideas proactively
- Understands customer psychology and brand experience
- Comfortable working directly with founders
- Can coordinate across departments and get things done fast
- Startup minded and highly ownership drivenLocation
- Gurgaon / Hybrid

📌 Customer Support Specialist (Gurugram)
🏢 Rotoris
📍 Gurugram