Key Responsibilties

- Develop creative strategies and advertising angles across Meta, Google, video, and social. - Define hooks, messaging, storytelling, and creative direction based on customer insights. - Brief and manage a team of editors, designers, motion artists, photographers, and creators. - Plan and execute creative testing across concepts, hooks, formats, and variants. - Analyze creative performance metrics such as hook rate, hold rate, CTR, CPA, and creative fatigue. - Build a structured learning system by documenting creative performance and insights. - Manage creative execution across Meta, Google, YouTube, Performance Max, and Demand Gen. - Align paid and organic social content to maintain a consistent brand story. - Plan creative production and asset development around seasonal campaigns and peak periods.

Requirements

- 4–7 years of experience in a D2C brand or performance agency. - Strong creative strategy and performance marketing experience. - Proven portfolio of sales-driven advertising creatives. - Strong understanding of Meta, Google, video, and social platforms. - Comfortable with creative performance metrics and data. - Solid team and creator management skills.

📌 Creative Strategist (Noida)
🏢 The LHR Group
📍 Noida