We are hiring for Creative / Brand Design Lead
Location: Noida, Sector 80
Joining: Immediate Joiner Preferred
About The Cinnamon Kitchen The Cinnamon Kitchen (TCK) is a D2C health-snacks and bakery brand building a modern, premium and differentiated presence in the better-for-you food space.
We are looking for a Creative / Brand Design Lead to take end-to-end ownership of how TCK looks, feels and communicates across all consumer touchpoints.
The Role
You will lead TCK's creative direction across:
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Brand identity and visual communication
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Campaigns and product launches
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Social and digital content
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Photography and video direction
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Paid-media creative
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Creative team and agency output
You will work closely with the Founder, Marketing and Content teams to turn brand objectives into strong creative concepts and high-quality execution.
Key Responsibilities
Creative & Brand Direction
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Own and evolve TCK's visual identity across all touchpoints.
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Maintain a consistent, premium and recognisable brand aesthetic.
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Develop creative concepts, moodboards and visual directions for campaigns and launches.
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Set and maintain a high creative quality bar across the brand.
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Lead creative direction for product launches, seasonal campaigns and brand initiatives.
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Lead the visual direction across Instagram and other digital platforms.
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Oversee static, carousel, video, motion and other digital-first creative formats.
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Develop creative concepts and visual directions for social, UGC and performance marketing.
Art Direction & Shoots
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Plan and direct product shoots from concept to final delivery.
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Create shoot briefs, moodboards, styling directions and shot lists.
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Coordinate photographers, videographers, agencies and other external partners.
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Decide what should be handled in-house versus externally.
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Review final assets and ensure they meet TCK's creative standards.
Team & Agency Leadership
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Lead and mentor the existing creative team, including designers and UGC creators.
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Set priorities, delegate work and provide clear, actionable feedback.
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Manage external agencies, freelancers and creative partners.
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Ensure all internal and external output meets TCK's creative standards.
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Identify resource or capability gaps and recommend solutions when required.
What We're Looking For
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4–7 years of experience in branding, creative design, art direction or a related field.
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Strong portfolio demonstrating brand identity, campaigns, digital creative and art direction.
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Experience working with consumer-facing brands; F&B;, FMCG, D2C, lifestyle or wellness is a plus.
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Strong understanding of premium visual communication, composition and visual storytelling.
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Strong conceptual thinking — able to develop an idea, not just execute a brief.
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Experience managing or directing photoshoots and creative productions.
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Experience leading designers, freelancers or agencies.
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Strong ownership, communication skills and attention to detail.
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Comfortable working in a fast-paced, high-ownership workplace.
Why Join TCK?
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Own the visual identity of a growing consumer brand.
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Work directly with the Founder and lead team.
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Have significant creative ownership and decision-making authority.
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Work across branding, campaigns, packaging, content, photography, video and performance.
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Build and shape the creative function as the brand scales.
To Apply
Send your resume and portfolio to
[email protected]
Subject line: Creative lead – Your Name
📌 Creative / Brand Design Lead (Noida)
🏢 The Cinnamon Kitchen
📍 Noida