About the Role

We are looking for a Content Writer who can turn a complex healthcare proposition into clear, credible and compelling communication. You will own content across brand, demand generation, sales enablement and patient education—helping hospital leaders, corporate partners, patients and other stakeholders understand why faster discharge matters and how Care.fi - Aldun makes it possible.

This is a hands-on role for someone who can think strategically, write with precision and build a content engine from the ground up. You should be equally comfortable interviewing internal experts, writing a sharp leadership post, developing a case study and improving a website page using performance data.

What You Will Own

· Content strategy and calendar across the website, LinkedIn, blogs, email, sales collateral, case studies, presentations and patient-facing communication.

· Clear, audience-specific narratives for hospital leadership, operations and finance teams, insurers, employers, patients and caregivers.

· Thought leadership on hospital discharge, patient experience, revenue-cycle operations, insurance processes and healthcare financing.

· Case studies and impact stories built from operational data, hospital outcomes and stakeholder interviews.

· SEO-led content that improves relevant organic discovery without compromising clinical, financial or brand credibility.





· Content support for campaigns, partnerships, hospital launches, events, public relations and leadership communication.

· A consistent Care.fi - Aldun voice and editorial standard across every channel, including fact-checking, proofreading and version control.

· Performance reporting and ongoing optimisation using reach, engagement, search, lead quality and conversion signals.

What We Are Looking For

· 3 to 4 years of professional experience in content writing, content marketing or editorial roles, with a strong portfolio of published work.

· Excellent command of English, with the ability to simplify complex subjects and adapt tone for business and consumer audiences.

· Evidence of contributing to measurable growth in traffic, engagement, leads, users or brand reach. Experience supporting a journey from an early base to meaningful scale is strongly preferred.

· Working knowledge of SEO, content distribution, analytics and conversion-focused writing.

· Solid research and interviewing skills, sound editorial judgement and close attention to factual accuracy.

· High ownership, dependable execution and comfort working directly with leadership and cross-functional teams in a fast-moving environment.

- Experience in healthcare, HealthTech, insurance, FinTech or B2B SaaS is an advantage, but not mandatory.

📌 Content Writer (Gurugram)
🏢 Care.Fi
📍 Gurugram