Senior Content Writer & Content Strategist

What This Role Actually Is

This is not a task-ticking content role. You will own the written voice and content strategy across client accounts—from search strategy and topic selection to final copy and performance optimisation.

You will be responsible for driving content and SEO outcomes across a portfolio of clients. This means thinking independently, identifying opportunities, building strategies, creating high-quality content, and continuously improving what is published.

You will work alongside channel specialists and senior leadership. While you will receive strategic direction, you are expected to take ownership of your content, strategy, priorities, and publishing cadence.

If you need constant direction to produce good work, this role will not suit you.

What You Will Own

SEO Strategy & Keyword Ownership

Build keyword strategies aligned with client business goals.

Conduct keyword research, search-intent analysis, competitor research, and content gap analysis.

Identify opportunities where content can improve rankings, traffic, leads, and conversions.

Proactively identify underperforming content and recommend improvements.

Understand buyer-mode keywords and how search intent changes across the funnel.

You will receive initial direction but are expected to evolve the strategy independently.

Content Writing & Production

Write high-quality, search-optimised long-form content.

Create high-intent blogs, listicles, comparison pages, alternative pages, landing pages, and website content.

Create content based on search intent, buyer journey, and business objectives.

Adapt tone and messaging for different brands and audiences.

Balance SEO requirements with readability, authority, engagement, and conversion.

Your content should require minimal editing before publishing. Quality is your responsibility.

Content Strategy & Planning

Own content calendars and publishing pipelines across assigned accounts.

Plan content based on business priorities, keyword opportunities, search intent, and marketing-funnel stages.

Coordinate with design, development, and SEO specialists where required.

Maintain consistent publishing without constant reminders.

Develop content systems that can scale across clients and topics.

Performance & Optimisation

Track rankings, organic traffic, engagement, and content-driven conversions.

Use analytics and SEO data to determine what to create, update, improve, or remove.

Continuously optimise content based on performance and changing search behaviour.

Explore AI-search and emerging search-content strategies where relevant.

You are responsible for progress, not just output.

Authority & Ownership

You are expected to

Make content and SEO decisions independently within your accounts.

Challenge briefs that are off-strategy.

Push back on keyword or topic requests that are unlikely to deliver results.

Recommend better content opportunities based on data and buyer intent.

Take ownership of outcomes rather than waiting for instructions.

Major strategic shifts will be aligned with the senior strategist/CMO. Everything else is yours to manage.

KPIs

Organic traffic growth

Improvement in target keyword rankings

Content-driven leads and conversions

Content quality and search-intent alignment

On-time content delivery





Growth in organic visibility

What We Are Looking For

1–5+ years of experience in SEO and content.

Agency or multi-client experience is preferred.

Strong understanding of on-page SEO and SEO fundamentals.

Strong conversion copywriting and long-form writing skills.

Understanding of search intent, buyer journeys, and marketing funnels.

Comfortable using analytics, SEO, and rank-tracking tools.

Ability to research independently and turn insights into high-quality content.

High ownership and accountability.

What Will Work Here

Self-directed and proactive.

Data-informed and commercially minded.

Writes exceptionally well without heavy editing.

Thinks beyond keywords and understands user intent.

Can manage 3–5 clients simultaneously.

Comfortable taking responsibility for both strategy and execution.

Interested in learning and adapting to AI search and evolving SEO practices.

What Will Not Work Here

Someone who needs a brief for every piece of content.

Someone who confuses publishing volume with results.

Someone who avoids difficult feedback or client conversations.

Someone who cannot prioritise independently.

Someone who does not think from first principles.

Someone who does not understand search intent or buyer journeys.

Someone focused only on traffic without understanding business outcomes.

Someone who cannot create content for high buyer-intent searches.

Working Style

Fast-paced and client-facing environment.

High accountability with minimal hand-holding.

Strong bias toward action, quality, and measurable outcomes.

Direct and constructive feedback.

Continuous learning and experimentation.

Skillset Over Education A degree is not a requirement.

We hire based on what you can produce, how you think, and the results you can demonstrate. Your portfolio, case studies, writing quality, SEO knowledge, and proven outcomes matter far more than credentials.

If you have built content that ranks, generates qualified traffic, earns trust, and converts visitors into customers, show us.

Before Applying, Read This

Our philosophy is simple

Content without business impact is just noise.

If you cannot create content or build SEO and AI-search content systems that help businesses get found, trusted, and ultimately chosen by the right buyers, this role is probably not for you.

We are looking for people who understand buyer-mode keywords, search intent, content funnels, and commercial content strategy.

Approximately 80% of your work will involve high buyer-intent content, including intent-driven articles, comparison pages, alternative pages, solution-focused content, and other content designed to influence purchasing decisions.

We don't hire for content volume alone. We hire people who can think strategically, write exceptionally well, and connect content with business outcomes.

About WeframeTech





WeframeTech is a globally recognised headless commerce development company specialising in scalable and custom solutions using technologies such as Medusa JS, commercetools, and Shopify Plus.

With a presence across the USA, Canada, Australia, UAE, UK, and India, we work with leading platforms and technologies to build high-performance eCommerce experiences for businesses worldwide.

Our expertise spans front-end and back-end development, headless CMSs, eCommerce platforms, and custom digital commerce solutions. We are also one of only four agencies to hold Directus Bronze Partner status.

Our team is 40+ people, with ambitious plans for continued growth.

Compensation & Benefits

Salary: ₹4.8 LPA – ₹6 LPA (Maximum)

₹5 lakh insurance coverage

Full-time position

Client-facing and strategic role

Direct exposure to senior leadership

Opportunity to work across multiple industries and client accounts

Strong growth path in content strategy, SEO, and AI-search content

Requirements

Solid understanding of SEO fundamentals including search intent, keyword strategy, and on-page optimisation is mandatory

Ability to write high-quality, conversion-focused content (blogs, landing pages, comparison pages, listicles)

Genuine interest in content strategy, organic growth, and how users search and make decisions

Comfortable owning end-to-end content workflows — from research and ideation to publishing

Ability to adapt tone, voice, and messaging based on brand and target audience

Strong keyword research and competitor analysis skills

Ability to identify ranking gaps and proactively suggest content opportunities

Consistency in executing content calendars and meeting publishing deadlines

Ability to analyse performance (traffic, rankings, conversions) and iterate based on data

Comfortable working with SEO tools (e.g., Google Search Console, Ahrefs, SEMrush, GA4)

Strong attention to detail in writing, formatting, and on-page SEO elements

Ability to align content with different stages of the buyer journey (TOFU, MOFU, BOFU)

Willingness to learn, accept feedback, and continuously improve content quality

Self-driven mindset with high ownership of content outcomes, not just output

Ability to communicate content strategy and push back on low-impact ideas with reasoning

Understanding of conversion-driven content (not just traffic-focused writing)

Freshers with strong writing skills and SEO knowledge are encouraged to apply

Benefits

Hands-on experience working on real client SEO and content projects across industries

Direct learning from experienced SEO strategists and content leaders

Exposure to proven keyword research, content frameworks, and ranking strategies

Practical training in writing high-converting, search-intent-driven content

Performance-based incentives tied to traffic growth, rankings, and conversions

Opportunities to work on high-impact, buyer-intent content (comparison pages, alternatives, BOFU content)

Clear growth path into SEO strategy, content leadership, and account ownership roles

Remote work flexibility (India-based candidates preferred)

Structured working hours aligned with a high-performance, output-driven culture

Strong foundation building in SEO, content strategy, and conversion-focused writing

Opportunity to own content pipelines and see direct business impact from your work

📌 Content Strategist -Fully Remote (India)
🏢 WeframeTech
📍 India