Company Description Craffords India™ is a brand marketing agency where creativity is closely aligned with measurable performance. Based in Gurugram, the agency helps real estate and consumer brands grow through clear storytelling, structured systems, and sales-focused marketing. Through its consulting arm, CREST™ — A Craffords Consulting Division — Craffords India™ supports developers and sales teams in connecting marketing intent to business outcomes via brand clarity, CRM discipline, and performance-focused processes.

The team’s expertise spans brand strategy and identity, digital and mainline campaigns, performance marketing, sales and CRM system design, and campaign analytics.

Craffords

India™ partners with businesses across India to deliver clarity, structure, and sustained growth.

Role Effectiveness: Self

1. Holistic Brand/Campaign Strategy – Enhancing brand awareness, credibility, and generating leads.

- Hygiene Marketing – Implementing push strategies.
- Magnetic Marketing – Implementing pull strategies.

1. Platform Selection Strategy – Choosing platforms based on target group analysis.
2. Research Methodology – Utilizing and improving research methods.
3. Copy Writing Performance – Evaluating self and team’s copywriting effectiveness.
4. Business Development Participation – Collaborating with the BD team on activities and new pitches.
5. Social Media Calendar Management – Overseeing the agency’s social media calendar.
6. Editorial Control – Ensuring high editorial standards for self and team.
7. Content Quality Improvement – Conducting brand audits and adjusting content strategies.
8. Content Strategy Alignment – Ensuring cohesive strategy and creative output.

Role Efficiency: Self

1. Reporting & Analysis – Analyzing and reporting content performance.
2. Scope Management – Managing work scope based on client needs for various timeframes.
3.



Time Management – Overseeing project and program timelines for self and team.

SME / Domain Knowledge: Self/Team

1. Digital Marketing Trends – Staying updated on the latest trends and updates.
2. Knowledge Improvement Sessions – Conducting sessions to enhance team knowledge.

Team Management: Self/Team

1. Attendance Management – Overseeing team attendance.
2. Employee Engagement – Fostering a positive work environment.
3. Learning & Development – Structuring and planning team development.
4. Progression Plan – Creating and implementing progression plans.

Competence Attribute Skills

1. Brief Interpretation – Understanding and interpreting briefs accurately.
2. Psychology Understanding – Understanding human behavior psychology.
3. Copywriting Skills – Creating, editing, and optimizing copywriting frameworks.
4. Research Skills – Conducting thorough research.
5. Effective Communication – Communicating ideas clearly and effectively.
6. Thought Structuring – Structuring thoughts in a coherent manner.
7. Critical Thinking – Analyzing and evaluating information critically.
8. Creative Thinking – Generating innovative and creative ideas.
9. Editorial Competence – Ensuring high editorial standards.

- English/Grammar – Mastery of English language and grammar.
- Attention to Details – Paying close attention to details.

1. Analytical Skills – Analyzing data and drawing insights.
2. Strategic Thinking – Thinking strategically to achieve goals.
3. Project Management – Planning and managing content calendars and projects.
4.



Presentation Skills – Delivering effective presentations.
5. Oratory Skills – Speaking effectively in public.
6. Organization Skills – Keeping work organized and effective.
7. Leadership Skills – Leading and motivating the team.
8. Technology Agility – Adapting to and utilizing new technologies.

Knowledge

1. Brand & Campaign Strategy – Understanding elements, approach, and execution.
2. Social Media Platforms – Knowing the purpose and use for different business types.
3. Content Distribution Tactics – Approaching content distribution tactically per platform.
4. Management – Handling strategy, operations, people, processes, performance, and quality.
5. Collaboration – Working collaboratively with clients, team, and management.

Self-Image

1. Confident – Possessing strong self-confidence.
2. Self-Reliant – Being independent and self-governing.
3. Adaptable – Being adaptable and eager to learn.

Traits

1. Honest – Upholding honesty in all dealings.
2. Observant – Being highly observant of surroundings.
3. Reader – Having a habit of reading regularly.
4. Curious – Possessing a curious and inquisitive nature.
5. Opinionated – Having strong and clear opinions.
6. Disciplined – Maintaining high levels of discipline.
7. Focused – Staying focused on tasks and goals.
8. High EQ – Exhibiting high emotional intelligence.
9. Learner/Teacher – Being a lifelong learner and teacher.
10. Direct – Speaking truthfully and directly.
11. Considerate – Showing consideration for others.
12. Convincing – Being persuasive and convincing.
13. Dependable – Being reliable and dependable.
14. Empathetic Listener – Listening with empathy and understanding.

Motives

1. Higher Consciousness – Striving for higher levels of consciousness.
2. Philosophical – Possessing a philosophical outlook.
3. Validation Seeking – Seeking validation and approval.

📌 Content Strategist (Gurugram)
🏢 Craffords India - Brand Marketing Agency
📍 Gurugram