? CONTENT CREATOR aka The Person Who Makes Us Say “WAIT… THIS IS ACTUALLY GOOD.”Title: Digital Marketing Executive

Experience: 2-3 years

Location: Gurgaon

Work Mode: On-site

You know that person who can turn literally anything into content? A boring product? Content. A random office moment? Content. A construction site? Somehow… content. A 3-second clip of someone walking into a room? Viral content. Yeah. We want that person.

At MatBook, we're building a quick commerce for construction materials - which sounds serious. But our content doesn't have to be. We're looking for a Content Creator who can ideate, shoot, edit, write, experiment and tell stories that people actually want to watch. Not someone who just says: “We should make a Reel.” We want someone who says: “WAIT. I HAVE AN IDEA.”

? WHAT YOU'LL ACTUALLY DO? CREATE. A LOT.You’ll create content for: Instagram, YouTube, LinkedIn, Meta Ads, Website or Other platforms where attention spans go to die

You'll work on: Reels. Memes. Stories. Carousels. Videos. Ads. Explainers. Founder content. Trends. Campaigns. Random ideas that somehow become our best-performing content. Basically, if there's a screen, you'll probably make something for it.

�� YOUR SUPERPOWER = THE HOOKYou understand that: The first 2 seconds decide everything. So instead of: “Hi guys, today we're going to talk about construction materials…” You're thinking:

? “Your contractor is probably overcharging you.”

? “This is where your ₹10 lakh renovation budget disappears.”

? “Nobody tells you this before buying tiles.”

? “POV: You ordered 500 bags of cement and they arrived when your site was closed.”

You know how to make people think: “Okay fine, I'll watch.”

? YOU KNOW HOW TO SELL WITHOUT SAYING “BUY NOW”This is important. We don't want content that feels like an advertisement. We want content that tells a story. You understand:



Hook → Story → Problem → Emotion → Solution → Action

You know how to take: “We sell construction materials.” and turn it into: “Here's how one wrong material decision can screw up an entire project.”

That's the difference.You aren't just creating content. You're creating reasons to care.

✂️ YES, YOU NEED TO EDITWe don't want: “I'll send the footage to the editor.” You ARE the editor. You should be comfortable with:

l Reels / short-form video editing l Cuts & pacing l Captions & subtitles l Transitions l Sound effects l Music l Trending audio l Basic motion graphics l Visual storytelling l Thumbnail / cover creation

CapCut / Premiere Pro / After Effects / VN / whatever you use — we care more about the output than the software. If you can make a 30-second video feel like 3 seconds, we like you already.

? BUT WAIT… THERE'S MORE.You should also understand the marketing brain behind the content.

? ADS: You don't need to be a hardcore performance marketer. But you should understand:l Meta Ads basics l What makes an ad creative work l Ad hooks l CTR l Creative testing l Different ad formats l Why one creative gets clicks and another gets ignored l How organic content can become a paid ad

You should be able to look at an ad and say: “This creative is going to die.” And then make a better one.

? SEO:



You should know your way around:l Keyword research l Search intent l SEO-friendly content l YouTube SEO basics l Titles & descriptions l Content optimisation l Google Search / trends l Basic on-page SEO

Because good content isn't just: “Looks cool.” It should also be: “Gets discovered.”

? WE WANT SOMEONE WHO...l Has 50 ideas before the meeting ends l Saves memes “for inspiration” ?

l Knows what's trending before everyone else does l Understands internet culture l Has solid opinions about hooks l Can turn boring information into entertaining content l Doesn't need a 14-step approval process to make a Reel l Can write a killer caption l Knows when a trend is actually worth jumping on l Understands storytelling l Notices good editing l Is obsessed with making things better l Can take feedback without having an existential crisis l Is willing to experiment l Doesn't say “but we've always done it this way.”

? PLEASE DON'T APPLY IF...Your definition of content creation is: Canva → template → stock image → motivational quote → “Happy Monday ?” We beg you. No. Also not looking for someone whose entire creative strategy is: “Let's make it viral.” We'd like to know HOW.

? WHAT WILL MAKE YOU STAND OUT?Show us things you've actually made. Send us your:

? Best Reels

? Best videos

? Best campaign/content idea

✍️ Best copy/caption

? Any content that actually performed well

If you have a portfolio, send it. If you don't have a fancy portfolio, that's okay. Send us your best work. If you can make construction materials interesting, you're already doing something most people can't.

? YOUR MISSIONMake people: STOP → WATCH → FEEL → REMEMBER → SHARE → ACT

Because at MatBook, we're not trying to make more content. We're trying to make content people actually give a damn about.

If you read this entire JD…Congratulations. You might be our kind of weird. ?

? Send your portfolio / best work to:

[email protected]

📌 Content Creator - Gurgaon - Onsite (Gurugram)
🏢 MatBook
📍 Gurugram