Company Description Inkling & Co. is a creative experiences brand built on the idea of learning by creating. The company designs hands-on experiences and DIY art kits that encourage people to learn, create, and recreate, making creativity more accessible and engaging. Its products are carefully crafted to move beyond passive consumption and promote active participation.

Inkling & Co. believes creativity is a habit, not a talent, and focuses on building experiences that help anyone begin and sustain their creative journey.

Role Description

We are looking for a Content & Social Lead who can build and run Inkling's content engine.

This is not a traditional Social Media Manager role.

We don't need someone whose primary job is to make content calendars, write captions and post on Instagram.

We need someone who can take:

Consumer insight → Idea → Hook → Script → Shoot → Edit → Publish → Analyse → Iterate

…and do it repeatedly.

You will own the day-to-day content output for Inkling across Instagram, Meta, YouTube Shorts and other relevant short-form platforms.

Your goal is simple

Make more great content, faster — and continuously improve what works.

What You'll Own

1. Content Strategy

- Build Inkling's monthly and weekly content strategy.
- Identify content pillars, formats, themes and recurring series.
- Translate brand positioning into content people actually want to watch.
- Balance brand-building content with performance-oriented content.
- Identify trends, formats and cultural moments relevant to Inkling.
- Build a clear content testing roadmap.

Content Ideation





You will be expected to generate a high volume of strong ideas.

- Develop Reel concepts, hooks, scripts and storyboards.
- Create multiple hooks and variations for winning concepts.
- Identify new creative angles for our products.
- Turn customer problems, comments, reviews and insights into content.
- Study competitors and relevant creators to identify winning formats.
- Constantly build Inkling's creative swipe file and idea bank.

Producttion

You will be hands-on with production.

- Plan and coordinate shoots.
- Brief creators, photographers, editors and freelancers.
- Direct shoots when required.
- Ensure content is shot with the right hooks, framing, pacing and CTAs.
- Work closely with our internal creative and product teams.
- Build a repeatable production system so we aren't dependent on ad-hoc content creation.

You don't need to be the best video editor in the world. But you need to understand what makes a Reel good.

You should be able to look at a piece of content and immediately understand:

Why would someone stop?

Why would they continue watching?

Why would they share/save it?

Why would they buy?

Social Media

- Own Inkling's Instagram presence.
- Manage publishing across relevant platforms.




- Develop recurring content series.
- Improve engagement and community interaction.
- Respond to comments and identify audience insights.
- Build relationships with relevant creators.
- Identify opportunities for UGC and creator-led content.

Performance Content

This is an important part of the role.

You will work closely with the performance marketing team to understand:

- Hook Rate
- Thumb-stop rate
- CTR
- CPM
- CPC
- Conversion
- ROAS

You will use performance data to answer: What content is working?

What isn't?

Why?

What should we make more of?

Winning creatives should not simply be celebrated.

They should be deconstructed and recreated into multiple variations.

Qualifications

- 3–6 years of experience in content and social media.
- Prior experience building and growing a social media presence for a consumer/D2C brand.
- Proven ability to take a brand from content strategy → consistent content creation → audience growth.
- Solid understanding of short-form video, particularly Instagram Reels and other vertical video formats.
- Strong portfolio demonstrating high-performing content and measurable social growth.
- Ability to understand why content works and translate those learnings into new content.
- Hands-on, execution-oriented approach with the ability to work across ideation, scripting, production, creators and publishing.
- Experience working with creators, UGC and/or influencer-led content is a strong plus.
- Comfortable using social and content analytics to make decisions and improve performance.

📌 Content Creator (Noida)
🏢 Inkling u0026
📍 Noida