About the Role

We're looking for a Social Media Strategist to build and scale Condé Nast India's B2B content engine.This person will own the full loop - strategy, creative, execution, and performance, to position Condé Nast India as a thought leader among brand marketers, media buyers, and industry stakeholders.

Key Responsibilities

- Own the B2B content calendar and posting strategy across LinkedIn and Instagram
- Translate business priorities (brand studio work, events, research, leadership visibility) into platform-native content
- Conceptualize and create/co-create content — carousels, reels, short-form video, static posts, thought-leadership posts
- Write sharp, on-brand copy for captions, hooks, and executive/leadership posts
- Track, analyze, and report on performance (reach, engagement, follower quality, lead/inbound signal) and iterate based on data
- Stay ahead of platform algorithm changes, formats, and B2B content trends; bring in fresh ideas proactively
- Collaborate with design, sales, and leadership to source content
- Manage content approvals, publishing cadence, and community engagement/moderation

Skills & Experience Required

- Creative & Content Making





- Robust eye for visual storytelling; comfortable briefing designers or creating content independently
- Sharp copywriting skills, able to write for both feed and executive voice
- Ability to spot trends and adapt them for a B2B context

- Platform Understanding

- Deep, hands-on understanding of LinkedIn and Instagram — algorithm behaviour, format performance, native features
- Knows how B2B content differs from B2C — tone, cadence, and audience behaviour
- Familiarity with the Luxury/media/advertising/marketing industry ecosystem is good to have

- Strategy & Planning

- Ability to build a content calendar tied to business goals, not just "post frequency"
- Understands funnel thinking — awareness vs. engagement vs. lead-driving content

- Performance & Analytics

- Comfortable with native analytics (LinkedIn Analytics, Meta Business Suite)
- Can read data and translate it into actionable next steps, not just report numbers
- Understanding of how social performance ties to broader marketing/business KPIs

5. Other
- 2–3 years of relevant experience, preferably in B2B, media, or a fast-paced content/marketing environment
- Strong project management and stakeholder coordination skills

📌 Consultant -Social Media Strategist, Commercial Marketing (Mumbai)
🏢 Condé Nast India
📍 Mumbai