Location: Chennai

Experience: 5+ years

Employment: Full-time

About FabriplayFabriplay is an IIT Madras-incubated FashionTech SaaS company transforming how bespoke fashion businesses operate. Our platform helps fashion designers, boutiques, and custom clothing businesses manage customers, orders, measurements, production, billing, and business operations in one place.

We are expanding across India and international markets and are looking for a Business Development Lead to build and lead our sales engine.

RoleAs Business Development Lead, you will own customer acquisition, outbound sales, pipeline development, and revenue growth. You will lead the BD team while remaining hands-on with prospecting, cold calling, product demos, negotiations, and closing key accounts.

Key Responsibilities

- Own and execute Fabriplay's B2B sales and business development strategy.
- Build and manage a strong, predictable sales pipeline across target markets.
- Lead outbound sales and cold-calling initiatives to identify and engage prospective customers.
- Develop prospect lists and identify decision-makers across boutiques, fashion designers, tailor shops, and bespoke clothing businesses.
- Personally engage with high-value prospects through cold calls, WhatsApp, email, LinkedIn, and other outbound channels.
- Conduct product demonstrations and effectively communicate Fabriplay's business value.
- Manage the complete sales cycle from prospecting → qualification → demo → negotiation → closure → onboarding.
- Set and manage sales targets, KPIs, and performance metrics for the BD team.
- Recruit, train, coach, and manage Business Development Executives/Associates.
- Establish a structured sales process, playbooks, scripts,



and follow-up mechanisms.
- Monitor pipeline health, conversion rates, sales velocity, and revenue performance.
- Build relationships with key industry stakeholders and develop strategic partnerships.
- Identify new geographies, customer segments, and channels for expansion.
- Work closely with Growth and Product teams to improve lead quality, positioning, and conversion.
- Capture customer feedback, competitive intelligence, and market insights.
- Own monthly and quarterly revenue targets and ensure consistent achievement.

What We're Looking For
- 5+ years of experience in Business Development, B2B Sales, SaaS Sales, or a similar role.
- Proven track record of meeting or exceeding sales and revenue targets.
- Strong experience in outbound sales and cold calling.
- Experience leading, mentoring, or managing a sales/BD team.
- Excellent communication, presentation, negotiation, and closing skills.
- Ability to confidently engage with business owners and senior decision-makers.
- Strong ability to conduct product demos and sell business outcomes, not just features.
- Highly persistent, target-driven, and comfortable with rejection.
- Strong analytical and pipeline-management skills.
- Experience selling SaaS, technology products, or B2B solutions is strongly preferred.
- Startup experience and the ability to work independently in a high-growth environment will be an advantage.

Key Success MetricsOutbound Activity → Qualified Pipeline → Demos → Conversions → Revenue

- The ideal candidate is not just a sales manager. You should be comfortable picking up the phone, making cold calls, opening recent accounts, closing customers, and building a high-performing BD team.

📌 Business Development Lead (Chennai)
🏢 Fabriplay
📍 Chennai