Position: Business Development Associate

Company: Vital Greenz Integrated Services LLP

Location: Calicut, Kerala

Employment Type: Full-Time

Reporting To: The Business Development Head

About Vital Greenz

Vital Greenz Integrated Services LLP is a purpose-driven Indian enterprise building premium food and beverage brands that bring together quality, authenticity, sustainability and India’s rich agricultural heritage.

Through its brands Wayomile and Flavvo Fresh, Vital Greenz is expanding across tea and food products, retail, B2B, institutional and digital commerce markets. Our approach combines responsible sourcing, sustainable agriculture and farmer empowerment to create quality products while generating lasting value for consumers, rural farming communities and the environment.

Role Purpose The Business Development Associate will be responsible for driving business growth through customer acquisition, sales development, market expansion, brand promotion and development and identification and execution of new business initiatives.

The role requires a proactive individual who can identify opportunities, build relationships, convert prospects into customers and contribute ideas that create new avenues for business growth.

Key Responsibilities

1. Business Development & Lead Generation

§ Identify and develop new business opportunities across assigned markets.

§ Generate leads through institutional visits, networking, referrals, digital platforms and market research.

§ Identify potential wholesalers, institutions, corporate clients and B2B customers.

§ Build and maintain a healthy pipeline of prospective customers and business opportunities.

§ Follow up consistently with leads and convert qualified prospects into business.

2. Sales & Market Expansion

§ Present and promote Vital Greenz products to prospective customers and business partners.

§ Develop new retail, institutional customers and B2B accounts.

§ Explore opportunities across corporate offices and other relevant channels.

§ Achieve assigned sales and business development targets.

§ Expand the company's customer base and market reach within assigned territories.

3. Brand Promotion & Development

§ Support the promotion and development of Vital Greenz brands and products.

§ Identify opportunities to improve brand visibility, customer engagement and market presence.

§ Support product launches, sampling activities, exhibitions, trade events, promotional campaigns and brand activation initiatives.

§ Collect customer and market feedback to support product / service improvement and brand development.

§ Identify new promotional opportunities and channels for strengthening brand awareness.

4. New Business Initiatives

§ Identify and explore new markets, customer segments, sales channels and business opportunities.





§ Research and evaluate potential partnerships, distribution opportunities and new business models.

§ Support the planning and implementation of new business initiatives aligned with company growth objectives.

§ Contribute innovative ideas for new products, services, partnerships and revenue-generating opportunities.

Take ownership of assigned initiatives from:

Opportunity Identification → Planning → Execution → Market Validation → Performance Review

5. Customer Relationship Management

§ Understand customer requirements and recommend suitable products and solutions.

§ Develop and maintain strong relationships with customers, retailers, distributors and business partners.

§ Ensure regular follow-up and customer engagement.

§ Collect customer feedback and communicate relevant insights to the management.

§ Support customer retention and generation of repeat business.

6. Market Research & Business Intelligence

§ Conduct regular market visits to understand customer behaviour, competitor activities and market trends.

§ Monitor competitor products, pricing, promotions and distribution strategies.

§ Identify emerging market opportunities and potential areas for expansion.

§ Provide actionable market insights to support business and marketing decisions.

7. Order & Sales Coordination

Manage and coordinate the sales process: Customer → Conversation → Requirement → Recommendation → Order → Fulfilment → Feedback

§ Coordinate with internal teams for quotations, order processing and fulfilment.

§ Ensure timely follow-up on enquiries, quotations, orders and payments.

§ Maintain accurate customer, lead and sales records.

8. Business Networking & Partnerships

§ Develop relationships with retailers, distributors, institutions, corporate organisations and other potential business partners.

§ Participate in business meetings, exhibitions, trade fairs, networking events and industry programmes.

§ Explore strategic collaborations that can create new business opportunities for Vital Greenz.

9. Reporting & Performance Management

§ Maintain daily and weekly records of customer meetings, field visits, leads, enquiries, orders and sales.

§ Track business development activities against assigned targets.

§ Submit periodic reports to the reporting manager.

§ Maintain an updated sales and opportunity pipeline.

§ Analyse performance and identify areas for improvement.

Key Performance Indicators (KPIs)





Performance will primarily be measured through:

§ Current customers acquired

§ Monthly sales achievement

§ New business accounts developed

§ Lead generation and conversion

§ B2B and institutional business development

§ Repeat orders and customer retention

§ Market coverage and field activity

§ New markets / territories / channels opened

§ Brand promotion and market visibility initiatives

§ New business opportunities identified and developed

§ Successful execution of assigned new business initiatives

§ Quality of customer relationships and market intelligence

Candidate Profile

§ Education: Bachelor's degree in Business Administration, Commerce, Marketing, Management, Food Business, Hospitality or a related discipline.

§ Fresh graduates with strong communication skills and a demonstrated interest in business development may also apply.

§ Experience: 0–3 years of experience in sales, business development, FMCG, food products, retail, distribution, hospitality or related sectors.

§ Relevant field sales or business development experience will be an advantage.

Required Skills:

§ Excellent communication and interpersonal skills.

§ Strong customer engagement and relationship-building ability.

§ Good presentation, negotiation and convincing skills.

§ Business development and lead-generation skills.

§ Ability to identify and pursue new opportunities.

§ Basic knowledge of MS Office / Google Workspace and digital business tools.

§ Ability to prepare basic sales and business reports.

§ Willingness to undertake local travel and field visits.

§ Ability to work independently as well as within a team.

§ Target-oriented and result-driven approach.

The ideal candidate should not only be interested in selling products, but also in building markets, developing brands and creating new business opportunities.

Career Growth:

The position offers an opportunity to gain practical experience in:

§ Business Development

§ Sales & Distribution

§ Brand Development

§ Market Expansion

§ B2B & Institutional Business

§ Customer Relationship Management

§ Current Business Development

§ Strategic Partnerships

§ Entrepreneurship & Business Operations

Potential Career Path:

Business Development Associate → Business Development Executive → Business Development Officer → Business Development Manager → Business Development Head

Compensation

§ Salary: As per industry standards and candidate's qualifications and experience.

§ Performance Incentives: Performance-based incentives may be provided based on applicable sales and business development targets.

How to Apply:

Interested candidates can apply directly through LinkedIn or share their updated CV at [email protected].

Last Date to Apply: 25th Sep 2026

📌 Business Deelopment Associate (Kozhikode)
🏢 Vital Greenz Integrated Services
📍 Kozhikode