JOB RESPONSIBILITIES
- Support evaluation of brand positioning, consumer insights, and market dynamics to inform marketing decisions.
- Contribute to defining performance benchmarks, pricing inputs, and sales planning assumptions.
- Ensure brand coherence across campaigns, digital platforms, and consumer touchpoints.
- Monitor and analyze campaign effectiveness; track ROI and key business KPIs across channels.
- Assess competitive landscape and marketplace trends to identify growth opportunities and risks.
- Drive execution of marketing initiatives in collaboration with cross-functional teams.
- Contribute to recent product initiatives and portfolio growth strategies.
- Partner with internal and external stakeholders to deliver business objectives.
JOB REQUIREMENTS
- MBA in Marketing/Management or related field.
- 3-5 years post-MBA experience in brand marketing, FMCG, beauty, or D2C environments.
- Strong commercial acumen with ability to interpret performance metrics.
- Ability to combine strategic thinking with disciplined execution.
- Demonstrated experience managing stakeholders and driving outcomes.
- Exposure to digital and performance-led marketing ecosystems.
DESIRED PROFILE
- Strong communication and presentation skills.
- Analytical, insight-driven thinker with creative judgment.
- Proactive decision-maker with high ownership mindset.
- Structured and comfortable operating in dynamic environments.
- Bias for action with attention to detail.
📌 Brand Manager (Mumbai)
🏢 Beardo
📍 Mumbai