Brand Marketing Manager

We’re looking for a Brand Manager who can combine strong brand thinking with creative judgement and excellent execution. This role sits at the intersection of brand, content, creative and communication and needs someone who can take projects from an initial brief to the final output, while keeping the larger brand objective in sight.

What you’ll do

- Own and execute brand campaigns and projects end-to-end — from insight, brief and ideation to production, rollout and measurement.
- Work closely with creative, content, design, video, social, influencer, PR and cross-functional teams to bring ideas to life.
- Develop sharp campaign briefs, messaging and communication frameworks that translate business and brand objectives into strong consumer-facing work.
- Review and improve scripts, copy, creatives and campaign assets, with a strong eye for storytelling, consumer relevance and brand consistency.
- Drive brand-led social and influencer initiatives, working with creators, talent, internal teams and external partners.
- Work with creative, media, influencer and PR agencies, ensuring briefs are clear, outputs are strong and projects move efficiently.
- Partner with PR teams/agencies on brand narratives, launches, campaigns and earned-media opportunities as part of the larger communication plan.
- Track the impact of brand initiatives through relevant brand and business metrics — including awareness, consideration, TOMA, brand perception, reach and engagement.
- Build a strong understanding of the consumer,



category and competitive landscape and translate insights into better communication and campaigns.
- Manage multiple brand projects simultaneously, ensuring quality, timelines, budgets and stakeholder alignment.
- Act as a brand custodian across key consumer-facing touch points and ensure the brand shows up consistently.

What we’re looking for

- 5–7 years of experience in brand marketing, content, creative strategy, integrated marketing or a similar role.
- Strong creative and communication acumen — you should know what makes an idea, script, campaign or piece of content work.
- Excellent campaign execution and project management skills, with experience taking projects from brief to market.
- A solid understanding of brand building and measurement, including awareness, consideration, TOMA and other brand-health metrics.
- Working knowledge of PR, social media, influencer marketing, consumer research and digital-first brand building.
- Experience managing external agencies and partners, alongside multiple internal stakeholders.
- Comfortable working with creative teams and giving transparent, actionable feedback.
- Strong stakeholder management and the ability to drive projects independently.
- Someone who is hands-on, organised, proactive and execution-oriented — not just a strategy/deck person.

Most importantly: We’re looking for an all-round brand marketer who understands the fundamentals of building a brand, has strong creative instincts, and knows how to turn strategy into high-quality work that actually gets executed.

📌 Brand Manager (Bengaluru)
🏢 Bhanzu
📍 Bengaluru