Company Description Grauer & Weil (India) Limited, known as Growel, has been a key innovator in the General Metal Finishing Industry since 1957, with strong expertise in electroplating, specialty chemicals, paints, lubricants, and engineering equipment. The company has expanded its footprint into real estate, including a 475,000 square foot shopping mall in Kandivali, Mumbai. With its paints and lubricants divisions, Growel delivers advanced protection solutions for diverse substrates across multiple industrial segments.

The organization is IMS certified and is the first chemical company in India to receive the EN9100 Aerospace Certification, reflecting adherence to rigorous global quality standards. Growel is committed to sustainable practices, ethical business conduct, and community development through active CSR initiatives.

Role Description:

The Assistant Sales Manager, Spray Lacquer role is a full-time, on-site position based in Maharashtra, India.

The individual in this role will support sales operations for spray lacquer products by managing client accounts, maintaining relationships with distributors and industrial customers, and identifying current business opportunities in target markets.

Day-to-day responsibilities include conducting product presentations and demonstrations, coordinating with production and logistics teams to ensure timely delivery, and monitoring sales performance against targets.

The role also involves gathering market intelligence, analyzing competitor activities, and providing feedback to internal teams to refine pricing, marketing,



and product strategies.

The Assistant Sales Manager will prepare regular sales reports, participate in trade shows or customer events as needed, and uphold company standards for quality, safety, and customer service.

Qualifications

- Candidates should possess strong sales and business development skills, including client relationship management, lead generation, and negotiation.
- Candidates should possess product and technical understanding related to paints, coatings, or spray lacquer applications, with the ability to explain product features and benefits to customers.
- Candidates should possess communication and presentation skills, including clear verbal and written communication and effective product demonstrations.
- Candidates should possess planning and analytical skills, such as sales forecasting, basic data analysis, and structured reporting of market insights.
- Candidates should possess organizational and collaboration skills, with the ability to coordinate with cross-functional teams and manage multiple accounts or projects simultaneously.
- A bachelor’s degree in business, chemistry, engineering, or a related field is preferred; experience in industrial paints or coatings sales is highly beneficial.
- Comfort with on-site customer visits, field work across Maharashtra, and working within safety and compliance guidelines is expected.
- Proficiency in standard office software and basic CRM tools, along with a valid ability to travel for work-related purposes, will be an advantage.

📌 Assistant Sales Manager, Spray Lacquer (Maharashtra)
🏢 Grauer u0026 Weil (India
📍 Maharashtra