Haday Flavouring is China's leading condiment company with a brewing heritage dating back to 1582. Headquartered in Foshan, Guangdong, we offer a full range of products including soy sauce, oyster sauce, seasoning sauces, vinegar and compound seasonings, and recorded 2025 revenue of over RMB 28.8 billion. The company is dual-listed on the Shanghai and Hong Kong stock exchanges, and our products are sold in more than 80 countries and regions worldwide.

Job Responsibilities

- Develop and maintain India B2B channel resources, including distributors, wholesalers, modern trade chains, HoReCa (hotels, restaurants, catering) and institutional buyers, achieve sales targets and expand market share.
- Build and manage the local distributor network, covering partner recruitment and evaluation, annual target setting, pricing and credit term management, and regular performance reviews.
- Collect local F&B; market information, competitor dynamics and import/regulatory updates (e.g., SLSI standards, import permits, labelling requirements), sort out market feedback and submit regular reports to headquarters.
- Execute brand promotion and new product launches across B2B channels, support trade marketing activities such as product demonstrations and tastings to boost product penetration.




- Complete daily customer negotiation, quotation, contract signing and full-cycle after-sales follow-up, resolve customer problems and complaints in a timely manner.
- Monitor sales data and accounts receivable, summarize business risks and channel operation status regularly, and ensure timely payment collection and healthy cash flow.

Job Requirements

- Bachelor degree or above, major in Marketing, International Trade, Food Science & Technology or related fields is preferred.
- Minimum 3 years B2B sales experience in the condiments/seasoning industry, with distributor or channel management experience; with mature India local B2B customer resources (distributors, HoReCa, up-to-date trade) is highly preferred.
- Familiar with the India local F&B; market and import regulations, capable of independent channel development and key account management.
- Proficient in English for daily business communication;
- Possess good negotiation, cross-cultural communication skills and market sensitivity.
- Responsible and execution-oriented, adaptable to frequent business trips across India, able to independently complete sales targets.

📌 Assistant Sales Manager (Bengaluru)
🏢 Haday
📍 Bengaluru