Industry : Retail Technology / SaaS / POS Software

Locations: Chennai, Bengaluru

Role Overview

We are looking for a dynamic and results-driven Area Sales Manager to drive sales and business growth for Nukkadshops Retail Software and Dino Software across the assigned territory.

The ASM will be responsible for identifying new business opportunities, acquiring retail customers, follow up on leads ,managing the sales pipeline, do demo's for the customers building strong relationships with retailers and achieving weekly ,monthly and annual sales targets.

Key Responsibilities

- Drive sales of Nukkad Shops Retail Software and Dino Software across the assigned territory.
- Identify and acquire new customers such as retail stores, supermarkets, wholesalers and other businesses requiring retail management solutions.
- Generate leads through field visits, cold calling, referrals, local market networking, and digital leads.
- Conduct product demonstrations and explain software features, benefits, pricing, and ROI to prospective customers.
- Understand customer requirements and recommend the most suitable software solution.
- Manage the complete sales cycle from lead generation to product demonstration, negotiation, closure, and onboarding.
- Maintain regular follow-ups with prospects and ensure timely conversion of leads.
- Build and maintain strong relationships with existing customers to generate renewals, upgrades, cross-selling, and referrals.
- Monitor competitor products, pricing, offers, and market activities.
- Prepare daily/weekly/monthly sales reports and maintain an updated sales pipeline.




- Achieve assigned monthly, quarterly, and annual sales targets.
- Coordinate with the implementation/support team to ensure smooth customer onboarding and installation.
- Collect customer feedback and communicate market requirements to the management/product team.
- Train and guide Sales Executives/Business Development Executives within the assigned area, where applicable.

Required Skills

- Strong field sales and business development skills.
- Excellent communication, presentation, negotiation, and closing abilities.
- Ability to confidently conduct software/product demonstrations.
- Good understanding of retail business operations, POS, billing, inventory, accounting, CRM, or ERP software is preferred.
- Solid local market knowledge and networking ability.
- Target-oriented and self-motivated with a strong focus on achieving results.
- Ability to build long-term relationships with customers and channel partners.
- Comfortable with extensive field travel within the assigned territory.
- Basic knowledge of CRM tools, MS Office/Google Workspace, and sales reporting.

Experience

2–5 years of experience in sales/business development.

Experience selling POS, retail software, ERP, SaaS, billing, inventory, accounting, or other B2B software solutions will be an advantage.

Candidates with strong field-sales experience in the retail/FMCG/technology sector may also be considered.

Compensation

Salary: Competitive fixed salary + attractive performance-based incentives.

Additional Benefits: Travel allowance/reimbursement and other benefits as per company policy.

📌 Area Sales Manager (Chennai)
🏢 Nukkad Shops
📍 Chennai