Company Description HI-FOCUS Electronics India Pvt Ltd is a growing company in the electronics and security solutions sector, serving a wide network of distributors, partners, and end customers across India. The organization focuses on delivering reliable, technology-driven products and services that support surveillance, safety, and operational efficiency for businesses and institutions. With a commitment to quality, customer service, and continuous innovation, HI-FOCUS aims to strengthen its market presence through strong regional sales operations.

The company provides a professional work environment that encourages performance, accountability, and long-term growth opportunities for sales professionals.

Role Description The Area Sales Manager role is a full-time, on-site position based in Guwahati & Silchar. The person in this role will manage and grow sales within the assigned territory by developing and maintaining relationships with distributors, channel partners, and key accounts. Daily responsibilities include identifying new business opportunities, meeting sales targets, conducting product presentations, and coordinating promotional activities with the marketing and operations teams.

The Area Sales

Manager will monitor market trends, competitor activities, and customer feedback to support strategic decisions and territory planning.



This role also involves regular field visits, reporting on sales performance, forecasting demand, and ensuring timely support and service for customers in the region.

Qualifications

- Proven experience in regional or area sales management, preferably in electronics, security solutions, or related industries.
- Strong skills in relationship building, negotiation, and customer engagement to manage distributors, retailers, and key accounts.
- Ability to analyze sales data, prepare sales forecasts, and develop territory plans to achieve revenue and growth targets.
- Solid communication and presentation skills to explain product features, conduct demos, and support partner training.
- Comfort with field work, including frequent travel within the assigned territory and regular on-site customer visits.
- Bachelor’s degree in Business, Marketing, Engineering, or a related field; an MBA or equivalent postgraduate qualification is an advantage.
- Familiarity with basic CRM tools, MS Office (Excel, PowerPoint, Word), and digital communication platforms.
- Demonstrated ability to work independently, prioritize tasks, and collaborate effectively with cross-functional teams.
- Knowledge of the local market in and around Guwahati, with proficiency in English and regional languages being beneficial.

📌 Area Sales Manager (Guwahati)
🏢 HI-FOCUS ELECTRONICS INDIA
📍 Guwahati