Job Requirements

About the role

· Role / Job Title: Area Head – Gold Loan

· Business: Retail Banking

· Function / Department: Gold Loan

Job Purpose The role entails scaling up the business and distribution of Gold‑Loan lending for a designated area by delivering banking needs to customers in the most cost‑effective and technology‑effective manner. The incumbent will collaborate closely with the Retail team – Product, Operations, Retail Liability, IT – to provide a seamless and fulfilling customer experience and ensure IDFC First becomes the primary bank for all banking needs.

Roles & Responsibilities

Key / Primary Responsibilities

· Identify branches and potential locations for Gold‑Loan business based on market surveys, competition mapping (NBFCs & banks) and volume analysis.

· Increase distribution channels by identifying non‑branch avenues for Gold‑Loan sales.

· Achieve a minimum Gold‑Loan productivity of ₹40 lacs per month on new business and ensure 80 % re‑generation on eligible customers.

· Recruit dedicated manpower (Gold‑Loan Officers / Territory Managers) to drive customer acquisition.

· Grow the AUM base for Gold‑Loan solutions while meeting revenue, cost, profitability and portfolio‑quality targets.

· Collaborate with the Business‑Loan Product Head to offer best‑in‑class funding/multifunding solutions and appropriately incentivise key DSTs.





· Ensure timely renewals of Gold‑Loan customers to retain the existing client base.

· Maintain strong relationships with valuers and valuation agencies.

· Train Gold‑Loan officers on fraud prevention and related controls.

· Design a fulfilling customer journey that leads to customer delight and positions IDFC First as the banking partner of choice.

· Ensure successful adoption of internal compliance and regulatory frameworks across the business.

Secondary Responsibilities

· Recommend process changes to improve service efficiency and quality across the assigned area.

· Propose improvements to processes and policies across Retail Banking to drive operational efficiencies and high‑quality customer service.

· Leverage in‑house synergies through collaboration with internal stakeholders.

Managerial & Leadership Responsibilities

· Attract and retain best‑in‑class talent for key roles in the reporting structure.

· Build, motivate and retain the team while maintaining controlled attrition.

Education

Graduate Degree – Any

Post‑Graduate Degree - Any

Experience

· Years of Experience: 5 to 8 years

· Industry: BFSI

Key Success Metrics

· Increased profitability

· Growth in Assets Under Management (AUM)

· Improvement in portfolio quality

· Higher total number of customers

· Increase in customer acquisitions

📌 Area Head - Gold Loan (Bilaspur)
🏢 IDFC FIRST Bank
📍 Bilaspur