About The Role

Assistara Global Services Pvt. Ltd. is looking for an experienced US Travel PPC Specialist to manage and scale paid search campaigns focused specifically on the US Travel Market.

The ideal candidate will have hands-on experience in Google Ads/PPC for US travel lead generation, particularly for flight bookings, hotels, car rentals, cruises, cancellations and other travel-related services.

The primary objective of this role is to generate high-quality US travel leads and inbound calls that can be converted by our sales team into bookings and revenue.

This is a highly performance-driven role, where success will be evaluated based on qualified leads, call quality, CPL, CPA, booking conversion, Revenue Per Lead (RPL) and ROAS.

Key Responsibilities

- Plan, launch and manage Google PPC campaigns targeting customers in the United States.
- Develop and scale PPC campaigns specifically for US Travel lead generation.
- Generate high-quality inbound calls and travel leads from US customers.
- Create and optimize campaigns for:
- Flight bookings
- Airline tickets
- Flight changes and cancellations
- Hotels
- Car rentals
- Cruises
- Vacation/travel packages
- Conduct detailed keyword research and search-intent analysis for US travel customers.
- Build effective campaign and ad-group structures based on travel categories, destinations, routes and customer intent.
- Identify and continuously optimize high-converting keywords.
- Build and maintain comprehensive negative keyword lists to eliminate irrelevant traffic.
- Write and test high-converting Google Search Ads focused on generating calls and qualified leads.




- Optimize campaigns based on CPC, CTR, CPL, CPA, conversion rate, RPL and ROAS.
- Analyze Search Terms, locations, devices, schedules and audience performance to identify opportunities for optimization.
- Monitor lead and call quality and work closely with the Travel Sales/Operations team to identify low-quality traffic.
- Optimize campaigns based on actual bookings and revenue, rather than focusing only on lead volume.
- Implement and monitor conversion tracking for calls, leads and bookings.
- Work with GA4, Google Tag Manager and Google Ads conversion tracking.
- Analyze campaign performance and reallocate budgets toward high-performing campaigns, keywords and locations.
- Conduct A/B testing of advertisements, landing pages, keywords and bidding strategies.
- Identify opportunities to reduce CPL/CPA while improving lead quality and booking conversion.
- Prepare daily/weekly/monthly PPC performance reports with actionable insights.
- Stay updated with changes in Google Ads, PPC strategies and US travel search trends.

Key Performance Metrics The candidate will be responsible for improving:

Ad Spend → Traffic → Leads/Calls → Qualified Calls → Bookings → Revenue

Key KPIs include





- Qualified Leads
- Qualified Inbound Calls
- CPL – Cost Per Lead
- CPA – Cost Per Acquisition
- Call Conversion Rate
- Lead-to-Booking Conversion
- Revenue Per Lead (RPL)
- Revenue Per Booking
- ROAS
- Overall campaign profitability

Required Skills and Experience

- 2–6 years of hands-on PPC/Google Ads experience.
- Proven experience managing US-targeted PPC campaigns.
- Strong preference for candidates with US Travel PPC experience.
- Experience generating travel leads and/or inbound calls through Google Ads.
- Strong understanding of Google Search Ads and keyword targeting.
- Strong knowledge of:
- Keyword Research
- Match Types
- Negative Keywords
- Search Terms Analysis
- Ad Copy
- Bidding Strategies
- Conversion Optimization
- Geo-targeting
- Budget Optimization
- Strong understanding of CPL, CPA, Conversion Rate, RPL and ROAS.
- Experience with Google Analytics/GA4 and Google Tag Manager.
- Strong analytical and data-driven approach.
- Ability to independently manage campaigns and make performance-based decisions.

Key

This is not a generic Digital Marketing or Social Media Marketing position.

We are specifically looking for a hands-on PPC professional who understands the US Travel market and can generate qualified leads/inbound calls that ultimately convert into bookings and revenue.

Candidates should be able to demonstrate previous campaign performance with measurable numbers such as:

Monthly Ad Spend | Leads/Calls | Qualified Leads | CPL/CPA | Booking Conversion | Revenue | ROAS

📌 Ads Executive- US Travel Process (Noida)
🏢 Assistara
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