Role & responsibilities

1. Sales & Business Development

- Achieve monthly and quarterly sales targets (volume & value).
- Generate B2B bulk orders for tile adhesives (no retail dependency).
- Develop new customers: Contractors & applicators; Builders & developers; Real estate projects; Government / institutional projects (if applicable)
- Convert ongoing construction projects into repeat customers.

2. Market Development

- Identify new project sites, upcoming constructions, and redevelopment projects.
- Conduct site visits, product trials, and technical discussions with decision-makers.
- Appoint and manage project-based dealers / channel partners if required.
- Track competitor activity, pricing, schemes, and market trends.

3. Retail Market Development

- Develop and expand the retail dealer network within the assigned territory.
- Identify and appoint recent dealers, distributors, and retail outlets to increase market penetration.
- Ensure product availability, visibility, and stock levels at retail counters.
- Conduct dealer meetings, retailer engagement activities, and product awareness programs.
- Drive secondary sales through retailers and monitor dealer-wise performance.




- Support retailers with product demonstrations, promotional activities, and lead generation initiatives.
- Monitor market demand, customer preferences, and competitor activities in the retail segment.
- Ensure effective implementation of company schemes, promotions, and branding activities at retail outlets.
- Build strong relationships with dealers, retailers, architects, contractors, and influencers to generate demand.
- Achieve retail sales targets and increase market share in the assigned territory.

4. Customer Relationship Management

- Maintain long-term relationships with key customers.
- Ensure on-time order execution, coordination with dispatch & logistics. Follow up on collections and credit control as per company policy.
- Handle customer feedback, complaints, and resolution coordination.

5. Reporting & Discipline

- Daily visit reports, enquiry follow-ups, and sales pipeline updates.
- Weekly & monthly sales review meetings.
- Maintain accurate customer and project data.

Preferred candidate profile 1- 3 years of experience in Tile Adhesives / Construction Chemicals

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