Job Description

Key Responsibilities:

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• Packaging Design & Artwork Development:

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o Create and design packaging artworks across multiple SKUs, variants, pack sizes, and formats.

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o Adapt master designs across the product portfolio while maintaining visual consistency and brand guidelines.

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o Organise and fit product information, claims, and communication effectively within the available packaging space.

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• Technical Artwork & Print Execution:

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o Work with KLDs/dielines, bleed areas, margins, folds, cut lines, and other packaging and print specifications.

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o Prepare and release technically accurate, colour-separated, and print-ready files to printers and production partners.

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o Apply knowledge of CMYK, Pantone, colour specifications, and print requirements during artwork development.

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• Visual Design & Product Communication:

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o Develop layouts with strong typography, colour, imagery, and visual hierarchy across packaging and product communication.

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o Create high-quality product images and visual assets for catalogues, PDPs, and marketplace listings.

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o Create packaging mock-ups and product visualisations for internal reviews, presentations, and launch planning.

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• Artwork Management & Quality:

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o Manage artwork changes, revisions, and updates while ensuring version control, accuracy, and consistency.

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o Handle a high volume of artwork adaptations while maintaining quality and brand consistency.

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o Ensure all final artwork is accurate and production-ready.

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Research & Design Direction:

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o Conduct competitive benchmarking and visual research to identify relevant packaging, category, and design trends for new launches.

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o Support the development of design guidelines, mood boards, and visual directions.

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o Source and manage relevant illustrations and images through platforms such as Freepik, Shutterstock, and other image libraries.

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Requirements:

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• Experience:

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o Min 2-5 yrs of experience in packaging design, artwork development, and execution.

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o Experience handling packaging adaptations across multiple SKUs, variants, and formats.

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o Experience working with print vendors/production partners and managing print-ready artwork

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• Skills:

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o Strong proficiency in Adobe Illustrator and Photoshop and other design software as required.

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o Strong understanding of KLDs/dielines, packaging specifications, and print production.

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o Knowledge of CMYK, Pantone, colour separation, and print-ready file preparation.

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o Ability to create 3D packaging mock-ups and product visualisations.

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o Strong understanding of visual hierarchy, typography, colour, and imagery.

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o Strong creative acumen with an eye for design consistency and detail.

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o Solid organisational, file management, and version-control skills.

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o Ability to manage multiple artwork revisions and adaptations efficiently.

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o Strong capability in competitive benchmarking, category research, and visual analysis.

📌 Packaging Designer (Gurugram)
🏢 Vetic
📍 Gurugram