Company Description Onfire, a brand of Arihant Enterprises, is a lifestyle fashion label that has been redefining men’s style in India since 2005. Originating in Karnataka and Andhra Pradesh, the brand has expanded its presence across the country under strong leadership and a clear vision for accessible fashion.

Onfire is powered by an in-house team of trendsetting designers who create exclusive collections of casuals, semi-formals, denims, T-shirts, trousers, and accessories. The brand focuses on elevating men’s style with apparel that reflects mood and personality, while maintaining superior quality at competitive prices. By making best-in-class style affordable, Onfire has become a preferred choice for fashion-conscious youth across India.

Role Description The Social Media Marketing Specialist will manage Onfire’s social media presence across platforms, ensuring consistent brand messaging and visual identity. This full-time, on-site role based in Bengaluru involves planning and executing social media campaigns, creating engaging content, and optimizing posts for reach and engagement.

The specialist will monitor performance metrics, analyze results, and provide insights to improve brand awareness and audience growth. Daily responsibilities include coordinating with designers and marketing teams,



managing community interactions, responding to comments and messages, and staying updated on fashion and social media trends. The role also includes supporting broader digital marketing initiatives that align with Onfire’s brand and business objectives.

Qualifications

- Strong skills in Social Media Marketing and Digital Marketing, with experience planning and executing campaigns.
- Proficiency in Social Media Content Creation, including copywriting, basic visual editing, and platform-specific best practices.
- Marketing knowledge with the ability to align social media activities to brand positioning and business goals.
- Excellent Communication skills, including clear written and verbal communication and effective collaboration with cross-functional teams.
- Experience using social media analytics tools and interpreting data to drive decisions.
- Familiarity with fashion or lifestyle brands and understanding of youth-oriented consumer behavior.
- Ability to work in office in Bengaluru and manage multiple tasks in a fast-paced environment.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.

📌 Social Media Marketing Specialist (Bengaluru)
🏢 Onfire
📍 Bengaluru