Role: Social Media Marketing Coordinator

Organisation: Craftizen Designs

Location: Bangalore

Reporting to: Senior Marketing Manager

About Craftizen DesignsCraftizen Designs works at the intersection of craft, sustainability, and inclusion. We support marginalised communities and collaborate with artisan clusters to create thoughtfully designed, eco-conscious products. Our work celebrates handmade processes while enabling dignity, purpose, and livelihoods.

Role OverviewThe Social Media & Digital Marketing Coordinator will be responsible for strengthening Craftizen’s digital presence, promoting our products and stories across platforms, and supporting sales through consistent, engaging, and purpose-driven communication. This role requires a balance of creativity, marketing fundamentals, and solid communication skills.

Key ResponsibilitiesSocial Media Management

- Manage Craftizen Designs’ social media presence, with primary focus on Instagram.
- Plan and execute monthly content calendars aligned with brand campaigns, launches, and festivals.
- Create, write, and schedule posts, captions, stories, and reels; coordinate basic visual and video assets.
- Engage with followers, respond to comments and messages, and build an active online community.

Website & Digital Marketing

- Support management of the Craftizen shop website, including product uploads, content updates, and basic optimisation.
- Implement and monitor SEO and SEM activities to improve visibility and traffic.
- Track website and campaign performance using basic analytics tools.

Email Marketing





- Plan and execute regular emailers and newsletters for customers, including product launches, campaigns, and impact stories.
- Maintain email lists and ensure consistent brand tone and messaging.

Product Promotion & Campaigns

- Promote Craftizen products across online and offline channels, including collaborations, exhibitions, pop-ups, and campaigns.
- Support digital promotion for seasonal collections, festive ranges, and special initiatives.

Content & Communications

- Ensure all digital communication reflects Craftizen’s brand voice, values, and impact story.
- Work closely with internal teams, partners, and external vendors when required.

Skills & Experience

- Bachelor's degree in Marketing, Communications, Design, Mass Media, or a related field.
- 2–4 years of experience in social media management and digital marketing.
- Strong understanding of Instagram and digital content trends.
- Working knowledge of SEO, SEM, email marketing tools, and basic analytics.
- Excellent written communication skills with an eye for storytelling and detail.
- Ability to manage multiple tasks and timelines independently.

Preferred Background

- Experience working with a craft brand, handmade label, or sustainable / social enterprise.
- Sensitivity to purpose-driven storytelling and ethical marketing practices.

Application Process:

Please email your CV and a letter of interest to [email protected]

Only shortlisted candidates who fulfill the above criteria shall be contacted.

📌 Social Media Marketing Coordinator (Bengaluru)
🏢 Craftizen Foundation
📍 Bengaluru