Job Responsibilities

- Manage and grow Bimla Traders' Instagram, Facebook, WhatsApp and other social media accounts.

- Create and publish engaging content including Reels, posts, stories, product videos, offers and promotional creatives.

- Develop a monthly social media content calendar aligned with products, offers, campaigns and business goals.

- Shoot and edit short-form videos/Reels showcasing products, features, demonstrations, offers and customer use cases.

- Write engaging captions, hooks, CTAs and promotional copy.

- Research trends, hashtags, sounds and content formats relevant to our target audience.

- Increase followers, engagement, reach and overall brand visibility organically.

- Plan and execute social media campaigns and contests to increase customer engagement and leads.

- Coordinate with the sales/e-commerce team to promote products, offers, launches and seasonal campaigns.

- Manage and respond to relevant comments, DMs and customer queries or coordinate with the customer-support team.

- Track social media performance and prepare regular reports covering reach, engagement, followers, views, leads and conversions.

- Monitor competitors and identify new opportunities for content and marketing.

- Assist in managing Meta Ads/paid social media campaigns, including basic campaign setup, monitoring and performance analysis.

- Experiment with new content ideas and continuously improve performance based on data.

Requirements

- 1–3 years of experience in Social Media Marketing, Digital Marketing or Content Marketing.





- Good understanding of Instagram, Facebook, WhatsApp and Meta Business Suite.

- Strong knowledge of Instagram Reels and short-form video content.

- Basic skills in video editing using tools such as CapCut, Canva, VN, Premiere Pro or similar software.

- Positive written communication skills in English and Hindi/Punjabi.

- Ability to create attractive and engaging social media content.

- Understanding of social media analytics and basic marketing metrics.

- Creative mindset with the ability to identify trends and convert them into relevant content.

- Self-motivated, proactive and comfortable working in a quick-paced business environment.

Preferred Skills

- Experience with e-commerce brands, consumer products or D2C businesses.

- Experience running or assisting with Meta Ads.

- Basic knowledge of influencer marketing and creator collaborations.

- Photography/product videography skills.

- Experience using Canva, CapCut and Meta Business Suite.

- Understanding of WhatsApp marketing and customer communities.

Key Performance Indicators (KPIs)

Performance will primarily be evaluated on:

- Growth in social media reach and followers

- Reels/video views and engagement

- Engagement rate

- Content consistency and quality

- Growth of WhatsApp/social communities

- Leads generated through social media

- Traffic and sales attributable to social media campaigns

- Improvement in overall brand visibility

Pay: ₹20,000.00 - ₹30,000.00 per month

Work Location: In person

📌 Social Media Executive (Zirakpur)
🏢 Bimla Traders
📍 Zirakpur