About YOS

YOS is a growing clinical healthcare brand specialising in MSK and sports health. Across our 6 centres in Bengaluru, we provide physiotherapy, specialist MSK care, rehabilitation, strength & conditioning and sports health services to a wide range of patients — from people with everyday pain and musculoskeletal problems to active individuals and athletes.

YOS also has an international presence through our centre in London. Our ambition is to build a contemporary healthcare brand known for clinical quality, excellent patient experience and a distinctive voice.

We're looking for someone who can help us tell that story.

The Role

We're looking for a creative, energetic and social-media-native person who can take ownership of YOS's social media presence.

This isn't just a posting and scheduling role.

YOS is a clinical service, and our social media needs to do more than generate views. It needs to build trust, credibility and awareness, educate patients and ultimately help people choose YOS when they need care.

You'll create content around MSK health, pain, injuries, rehabilitation, movement, strength, active lifestyles and sport — making expert healthcare information accessible and engaging.

What You'll Do

- Create engaging Reels, videos, stories, carousels and posts.
- Create and manage content for both Instagram and Facebook, understanding that the platforms have different audiences and content behaviours.
- Understand how Facebook can be used to reach patients, families and local communities — not simply repost Instagram content.
- Shoot high-quality content across YOS centres and occasionally at events.
- Develop strong hooks, concepts and recurring content series.
- Turn clinical knowledge into simple, engaging consumer healthcare content.
- Work with physiotherapists, doctors,



S&C; professionals and the wider YOS clinical team.
- Identify patient journeys, expert insights and everyday clinical stories worth telling.
- Build and manage the YOS content calendar.
- Write sharp, engaging and appropriate copy.
- Edit short-form video or coordinate editing where required.
- Manage social media conversations and community engagement.
- Keep YOS relevant to social and cultural trends while maintaining the credibility expected of a healthcare brand.
- Track content performance, audience growth, enquiries and conversions.
- Test new ideas and continuously improve based on performance data.

Who We're Looking For Ideally, you have 1–2 years of hands-on experience in social media, content or digital marketing. However, we're very open to exceptionally talented freshers. A great portfolio, strong creative instinct and evidence that you understand social media can matter more to us than years of experience.

- Genuinely understand Instagram and Facebook.
- Understand that different age groups and audiences consume content differently.
- Have a strong visual and creative sense.
- Be comfortable shooting content on a phone or camera.
- Know your way around short-form video editing.
- Write crisp, natural English.
- Understand what makes people stop, watch, save, share and enquire.
- Be able to communicate healthcare information responsibly without making it boring.




- Be confident interacting with clinicians, patients and other professionals.
- Understand the importance of patient confidentiality and consent when creating healthcare content.
- Be organised enough to turn creative ideas into a consistent content pipeline.
- Be curious about healthcare, movement, fitness and contemporary culture.
- Take ownership rather than waiting to be told what to post.
- Experience in healthcare, wellness, fitness or sport is helpful but not essential.

What Success Looks Like We don't want to measure this role simply by the number of posts published.

Better content → stronger engagement → greater trust & brand awareness → more relevant enquiries → more patients choosing YOS

Performance will be measured using agreed social media, audience and business-growth metrics. Performance incentives will be applicable in addition to the fixed salary.

Compensation

₹35,000–₹40,000 per month, depending on experience, capability and portfolio. Performance incentives are applicable over and above the fixed salary.

Location

Bengaluru. This is a hands-on role requiring regular presence across YOS centres. You'll need to be comfortable getting out from behind the laptop, interacting with our clinical teams and finding stories worth telling.

How to Apply

Send us your CV and portfolio/work samples. We're particularly interested in seeing social accounts, Reels, Facebook content, campaigns, videos or other content you've personally created.

Exceptional fresher? Apply.

- We'd rather see great work, creativity and raw talent than an impressive-sounding CV.

Pay: ₹35,000.00 - ₹40,000.00 per month

Benefits

- Leave encashment
- Paid sick time
- Provident Fund

Work Location: In person

📌 Social Media Executive / Content Creator (Bengaluru)
🏢 YOS Sports Health Specialists
📍 Bengaluru