SOCIAL MEDIA & DIGITAL MARKETING EXECUTIVE (Andheri)

SOCIAL MEDIA & DIGITAL MARKETING EXECUTIVE (Andheri)

11 Sep
|
Entrepot Training Institute
|
Andheri

11 Sep

Entrepot Training Institute

Andheri

Company: Entrepot Group

Experience Required: Minimum 3 Years

Employment Type: Full-Time

About the Role

Entrepot Group is looking for an experienced, creative and result-oriented Social Media & Digital Marketing Executive to manage the online presence of our group companies.

We are looking for a go-getter who can take complete responsibility for digital marketing—from planning content and designing creatives to running paid campaigns, generating qualified leads and supporting the sales team.

The candidate should be comfortable working with multiple brands and must understand how digital marketing contributes to enquiries, sales and overall business growth.

Key Responsibilities

Social Media Management

- Manage the company’s presence on Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
- Prepare monthly social media and content calendars.
- Create and publish engaging posts, reels, stories, advertisements and promotional content.
- Write clear and attractive captions, headlines and campaign messages.
- Monitor comments, messages and enquiries received through social media.
- Keep all social media pages active, professional and updated.
- Follow current trends and use them appropriately to increase reach and engagement.

Lead Generation

- Plan and execute campaigns to generate quality business leads.
- Identify suitable target audiences based on location, industry, profession and customer profile.
- Create landing-page and lead-form campaigns for different group businesses.
- Monitor the quality of leads and coordinate with the sales team for timely follow-up.
- Maintain proper records of campaign enquiries and generated leads.
- Continuously improve the number, quality and cost of leads.

Paid Advertising

- Plan, create and manage Google Ads campaigns.
- Manage Meta advertising campaigns across Facebook and Instagram.
- Set campaign objectives, target audiences, budgets and locations.
- Conduct keyword research and prepare suitable advertisement content.
- Monitor campaign performance and make regular improvements.
- Track cost per lead, conversion rate, engagement and return on advertising expenditure.
- Ensure campaign budgets are used effectively.

LinkedIn and Sales Navigator

- Use LinkedIn Sales Navigator to identify companies, decision-makers and potential customers.
- Build targeted prospect lists for different business divisions.
- Support business development through professional LinkedIn outreach.




- Create and manage LinkedIn content and lead-generation campaigns.
- Assist the sales team with relevant market and prospect information.

Creative Design and Content Creation

- Design professional social media posts, banners, advertisements, brochures and campaign materials.
- Create attractive designs using Canva, Adobe Photoshop, Illustrator or similar tools.
- Produce and edit simple promotional videos and reels.
- Maintain consistency in colours, fonts, logos and overall brand presentation.
- Coordinate with internal teams to collect information, photographs and campaign requirements.
- Ensure every creative is accurate, professional and suitable for the target audience.

Email Marketing

- Plan and execute email campaigns for promotions, announcements and lead nurturing.
- Prepare professional email content, subject lines and calls to action.
- Organise and segment email databases for targeted campaigns.
- Monitor email delivery, open rates, clicks, enquiries and conversions.
- Follow good email-marketing practices and avoid unnecessary or repetitive communication.

WhatsApp Marketing

- Plan and manage WhatsApp campaigns for promotions, course updates, services and special offers.
- Prepare short, professional and engaging campaign messages.
- Organise contact lists and segment audiences appropriately.
- Support the sales team with WhatsApp follow-up communication.
- Ensure campaigns are carried out professionally and responsibly.

Reporting and Performance Monitoring

- Track the performance of all organic and paid campaigns.
- Prepare weekly and monthly digital marketing reports.
- Report on reach, engagement, website traffic, leads, conversions and campaign expenditure.
- Use Google Analytics, Meta Business Suite and other relevant tools.
- Recommend improvements based on campaign results and customer response.

Required Experience and Skills

- Minimum three years of relevant experience in social media or digital marketing.
- Proven experience in generating leads through digital platforms.
- Strong working knowledge of Google Ads and Meta Ads.
- Hands-on experience with Instagram marketing.




- Good knowledge of LinkedIn and Sales Navigator.
- Experience in email marketing and WhatsApp campaigns.
- Strong creative-design skills.
- Working knowledge of Canva, Photoshop, Illustrator or similar design tools.
- Basic video-editing and reel-creation skills.
- Good content-writing and communication skills.
- Basic understanding of SEO and website analytics.
- Ability to handle multiple brands, campaigns and deadlines.
- Good knowledge of Microsoft Office and digital reporting tools.

Who We Are Looking For The ideal candidate should be:

- A proactive and enthusiastic go-getter.
- Creative, organised and responsible.
- Focused on generating leads and achieving measurable results.
- Able to work independently with minimum supervision.
- Comfortable taking ownership of campaigns from beginning to completion.
- Willing to learn and keep up with changing digital trends.
- Capable of coordinating effectively with sales, operations and management teams.
- Able to work in a rapid-moving environment and manage multiple priorities.

Preferred Candidate

Preference will be given to candidates who have:

- Managed digital marketing for multiple companies or business divisions.
- Experience in logistics, professional training, education, travel or service-based industries.
- A strong portfolio of social media designs and successful campaigns.
- Experience in improving lead quality and reducing campaign costs.
- Knowledge of CRM systems, marketing automation or lead-management tools.

What Entrepot Group Offers

- An opportunity to manage marketing for multiple businesses and industries.
- A professional and growth-oriented working environment.
- Freedom to contribute creative ideas and campaign strategies.
- Exposure to complete digital marketing and lead-generation activities.
- Opportunities for professional growth based on performance.
- Competitive salary based on experience and skills.

How to Apply

Interested candidates may send their updated CV, portfolio and examples of successful campaigns to [insert email address].

Please use the subject line:

Application – Social Media & Digital Marketing Executive

Join Entrepot Group and use your creativity, marketing knowledge and result-oriented approach to build strong brands and generate real business growth.

You can send your CV to [email protected]

Pay: ₹18,000.00 - ₹20,000.00 per month

Work Location: In person

📌 SOCIAL MEDIA & DIGITAL MARKETING EXECUTIVE (Andheri)
🏢 Entrepot Training Institute
📍 Andheri

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