Position: Social Media & Digital Marketing Specialist

Location: Remote

Employment Type: Full-Time

Industry: IT Staffing & Recruitment

About the RoleWe are looking for a creative, proactive, and results-driven Social Media & Digital Marketing Specialist to manage and grow our company's social media presence across multiple platforms.

The ideal candidate will understand social media marketing, content creation, employer branding, and the US IT staffing/recruitment industry. This person will be responsible for developing engaging content that attracts IT professionals, strengthens our employer brand, generates leads, and increases overall online visibility.

Key Responsibilities

- Manage the company's social media accounts, primarily LinkedIn, along with Facebook, Instagram, X, and other relevant platforms.
- Develop and execute a monthly social media content calendar.
- Create engaging posts related to IT jobs, recruitment, technology trends, career advice, company updates, employee highlights, and industry news.
- Promote current IT job openings and recruitment campaigns.
- Create graphics, short-form videos, reels, carousels, and other social media content.
- Build and maintain the company's employer brand and online presence.
- Increase engagement and followers among IT professionals, recruiters, hiring managers, and potential clients.
- Monitor comments, messages, mentions, and community engagement.
- Research trending topics, hashtags, technologies, and content opportunities within the US IT market.
- Collaborate with recruiters and business development teams to promote job openings and staffing services.
- Support lead-generation campaigns targeting US companies and hiring managers.
- Manage paid social media campaigns when required.




- Track social media performance and provide monthly reports covering reach, engagement, followers, leads, and other KPIs.
- Monitor competitors and identify new digital marketing opportunities.
- Maintain consistent company branding, tone, and messaging across all platforms.

Preferred Qualifications
- 1–4 years of experience in social media marketing or digital marketing.
- Experience managing LinkedIn for a B2B company is highly preferred.
- Experience in staffing, recruitment, IT services, consulting, or B2B marketing is a plus.
- Solid written English and communication skills.
- Experience with Canva or similar design tools.
- Familiarity with social media scheduling and analytics platforms.
- Basic knowledge of SEO, paid advertising, and lead generation.
- Ability to create content independently and work with minimal supervision.
- Understanding of US business culture and professional communication is preferred.

Key Performance Indicators (KPIs)The successful candidate may be evaluated on:
- LinkedIn follower growth
- Post reach and impressions
- Engagement rate
- Website traffic from social media
- Qualified candidate leads
- Client/business leads generated
- Job-post engagement and applications
- Content consistency
- Growth in brand visibility
- Monthly campaign performance

Ideal CandidateWe are looking for someone who can own the company's social media presence from strategy through execution. The ideal candidate should be comfortable planning content, creating posts and graphics, engaging with audiences, analyzing results, and continuously improving the company's digital presence. Experience working with a US-focused IT staffing or recruitment company will be strongly preferred.

📌 Social Media & Digital Marketing Specialist (India)
🏢 KARNYX IT SOLUTIONS
📍 India