- We are looking for a creative and result-oriented Social Media Executive to manage and grow the company's digital presence. The candidate will be responsible for social media management, content creation, audience engagement, SEO, SEM, Meta Ads, lead generation, and AI-assisted marketing activities.

Key Responsibilities

Social Media Management

- Manage the company's Instagram, Facebook, LinkedIn, YouTube, Pinterest, and Google Business Profile.

- Prepare and maintain monthly social media content calendars.

- Create and publish posts, reels, stories, carousels, project updates, and other engaging content.

- Write engaging captions, headlines, ad copy, hashtags, and calls to action.

- Respond promptly to comments, messages, and digital enquiries.

- Build audience engagement and improve organic brand visibility.

Content Creation

- Coordinate with designers, videographers, and project teams to collect relevant content.

- Create basic graphics and edit short-form videos using Canva, CapCut, or similar tools.

- Develop visual and written content aligned with brand requirements and campaign objectives.

- Use AI tools such as ChatGPT for content ideas, scripts, captions, keyword research, and campaign planning.

Seo &

- Sem

- Conduct keyword, competitor, hashtag, and content-trend research.

- Implement on-page and local SEO strategies.

- Support Google Ads and search-engine marketing campaigns.

- Monitor search visibility and identify opportunities to improve organic traffic.

Meta Advertising &

- Lead Generation

- Plan, create, and manage Meta Ads for brand awareness, engagement, and lead generation.

- Define target audiences, locations, budgets, and campaign objectives.

- Test different creatives, audiences, and ad copies to improve campaign performance.

- Monitor cost per lead,



click-through rate, reach, engagement, and conversions.

- Coordinate with the sales team to ensure all digital leads are properly shared and followed up.

Analytics &

- Reporting

- Maintain lead-generation and campaign-performance reports.

- Track digital performance using Meta Business Suite, Ads Manager, Google Analytics, and Google Search Console.

- Analyze campaign results and identify areas for improvement.

- Monitor the effectiveness of social media, advertising, SEO, and lead-generation activities.

Market &

- Trend Monitoring

- Stay updated with social media trends, platform changes, algorithm updates, and digital marketing tools.

- Research emerging content formats and marketing opportunities.

- Recommend new ideas to improve engagement, visibility, and lead generation.

Education

Job Requirements

- Bachelor's degree or certification in Marketing, Mass Communication, Digital Marketing, or a related field.

Experience

- Freshers with solid practical digital marketing skills and an impressive portfolio may also be considered.

Technical Skills

- Strong understanding of social media platforms and digital marketing.

- Practical knowledge of Meta Business Suite and Meta Ads Manager.

- Basic knowledge of SEO, SEM, Google Ads, and local SEO.

- Basic understanding of Google Analytics and Google Search Console.

- Familiarity with Canva, CapCut, and AI content tools.





- Ability to create reels, graphics, carousels, and other engaging visual content.

Communication &

- Content Skills

- Good content-writing and communication skills.

- Ability to write engaging captions, advertising copy, and social media content.

- Creative thinking with a performance-driven approach.

- Ability to coordinate effectively with designers, content creators, sales teams, and project teams.

Portfolio Requirement

- Candidates must share their portfolio.

- Candidates should provide details of social media accounts managed previously.

- Previous campaign results and performance data should be shared where applicable.

Key Performance Indicators

- Growth in relevant followers and organic reach.

- Improvement in engagement rate and overall content performance.

- Number and quality of leads generated.

- Meta Ads cost per lead and conversion performance.

- Website traffic and search visibility.

- Timely posting and consistency of the content calendar.

- Response time for messages, comments, and enquiries.

- Overall improvement in digital brand visibility and lead generation.

Preferred Candidate Profile

- Creative, proactive, and performance-oriented digital marketing professional.

- Strong practical understanding of social media management and paid advertising.

- Comfortable handling multiple digital marketing activities simultaneously.

- Able to analyze campaign performance and make data-driven improvements.

- Strong content creation and audience engagement abilities.

- Candidates with knowledge of interior design, architecture, real estate, or luxury brands will have an added advantage.

- Able to manage multiple tasks effectively and meet deadlines.

📌 Social Media Executive, Rajaji Nagar (Bengaluru)
🏢 JobTrade
📍 Bengaluru