Role & Responsibilities

- Manage day-to-day Instagram presence daily posts, carousels, stories, and content calendar planning

- Create AI-generated reels and video content using tools like CapCut AI, Canva AI, HeyGen, or similar

- Edit promotional, product, and social media videos

- Design creative posts, carousels, and branded visuals for social media and marketing

- Boost posts and manage Instagram/Meta ad campaigns

- Support Google Ads and Amazon Ads campaigns as needed

- Track and report on content and campaign performance (reach, engagement, conversions)

- Coordinate with the founder/team on brand messaging, product launches, and festive campaigns

- Stay updated on Instagram trends and emerging AI content tools

Preferred Candidate Profile

- 1–3 years of experience in social media management, content creation, or digital marketing

- Strong hands-on experience with AI video/content tools (CapCut, Canva AI, HeyGen, Runway, or similar)





- Working knowledge of video editing software (Premiere Pro, CapCut, Filmora, or equivalent)

- Creative eye for design, visual storytelling, and social media aesthetics

- Basic understanding of Meta/Google/Amazon Ads is a plus

- Comfortable working independently and managing a content calendar consistently

- Good communication skills

- Based in or willing to relocate to Amritsar; must be able to work from our Batala Road office

Perks and Benefits

- Opportunity to work directly with the founder and shape the brand's digital presence

- Hands-on exposure to e-commerce, D2C marketing, and multi-platform brand building

- Creative freedom to experiment with AI tools and content formats

- Growth opportunity based on performance

- Friendly, fast-paced startup work workplace

📌 Social Media & Content Executive - AI Video & Digital Marketing (Amritsar)
🏢 Weavers Villa
📍 Amritsar