Position: Social Media, Brand & Marketing Executive

Organization: iTutormind Digital Education LLP

Location: Remote (Work From Home)

Job Type: Full-Time

Working Days: Monday to Saturday

Working Hours: 9:00 AM – 6:00 PM IST

Experience: 1/2 years in Social Media, Digital Marketing, Brand Marketing or a similar role

About iTutormind:

iTutormind is an online tutoring platform providing personalised and interactive learning support for students from Grades 1–12. We work with experienced tutors and learners across different regions and offer support aligned with international curricula.

As we continue to grow, we are looking for a creative and experienced Social Media, Brand & Marketing Executive who can take ownership of our social media presence and help build iTutormind as a strong and recognisable education brand.

About the Role:

We are looking for someone who has hands-on experience in social media management, content creation, digital marketing and brand building.

This is a key role where you will be responsible for developing and executing our social media and digital marketing strategy. Since we are looking to strengthen and grow our online presence, the ideal candidate should be comfortable working independently, bringing new ideas and taking ownership of campaigns from planning to execution.

Key Responsibilities:

Social Media Management-

Manage and grow iTutormind's social media presence across platforms such as Instagram, Facebook, LinkedIn and YouTube.

Develop and maintain a monthly social media content calendar.

Create engaging and relevant content around education, parenting, student learning, tutoring, academic success and iTutormind's services.

Write creative captions, social media copy, hooks and calls-to-action.

Monitor social media trends and identify opportunities to increase reach and engagement.

Respond to comments, messages and audience interactions professionally.

Content & Creative-

Plan and coordinate the creation of reels, posts, carousels, stories, videos and other digital content.

Work on creative campaigns to increase brand awareness and generate enquiries.

Develop content ideas based on current trends while maintaining a professional education-focused brand image.

Coordinate with tutors and internal teams to create educational and promotional content.

Ensure consistency in brand voice, messaging and visual identity across platforms.

Brand Marketing-





Help develop and strengthen the iTutormind brand identity and online presence.

Plan and execute campaigns for student enrolment, tutor recruitment, special programmes and other business initiatives.

Identify new marketing opportunities to increase brand awareness and customer enquiries.

Research competitors and analyse education-sector marketing trends.

Suggest new strategies, platforms and content formats to improve brand visibility.

Digital Marketing-

Support organic and paid digital marketing initiatives.

Assist in planning and managing social media campaigns and promotions.

Track important marketing metrics such as reach, engagement, followers, leads and conversions.

Prepare regular social media and marketing performance reports.

Use insights and analytics to improve future campaigns and content strategy.

Eligibility Criteria (Mandatory):

Bachelor's degree in Marketing, Mass Communication, Digital Marketing, Business Administration or a related field.

Minimum 2 years of relevant hands-on experience in Social Media Management, Digital Marketing, Brand Marketing or a similar role.

Proven experience managing social media accounts for a company, brand or organisation.

Strong understanding of **Instagram, Facebook, LinkedIn and YouTube.

Good knowledge of social media trends, content strategy and audience engagement.

Strong written and verbal communication skills in English.

Ability to create engaging captions, marketing copy and content ideas.

Basic knowledge of social media analytics and performance tracking.

Experience with content creation tools such as Canva, CapCut or similar tools.

Creative mindset with the ability to independently generate new content and campaign ideas.

Strong organisational and time-management skills.

Must be available full-time, Monday to Friday, 9:00 AM – 6:00 PM IST.

Must have a personal laptop and stable internet connection.

Must be comfortable working independently in a remote environment.

Preferred Qualifications:

Experience working with an EdTech, education, tutoring or child-focused brand.





Experience in building or growing a social media page/brand from an early stage.

Experience creating short-form video content and Reels.

Knowledge of SEO, Google Analytics, Meta Business Suite or basic paid advertising.

Experience with lead-generation campaigns.

Basic understanding of graphic design and video editing.

A portfolio of previous social media or marketing work.

What We Are Looking For:

- Creative and highly proactive
- Updated with current social media trends
- Comfortable taking ownership of marketing activities
- Able to work independently and meet deadlines
- Positive at converting ideas into engaging content
- Data-driven and willing to analyse what works and what doesn't
- Passionate about building a strong and professional brand presence

Important: Candidates should have previous hands-on experience in social media and digital marketing. This role is not suitable for freshers or candidates looking for a purely content-posting role.

Benefits

- Work from home
- Monday to Saturday working schedule
- Full-time role with fixed working hours
- Opportunity to take ownership of social media and brand-building initiatives
- Opportunity to work with a growing EdTech organisation
- Creative and growth-oriented work setting

Pay: ₹15,000.00 - ₹18,000.00 per month

Advantages

- Work from home

Application Question(s):
- Are you comfortable keeping your camera ON throughout the working hours (9:00 AM – 6:00 PM) while working remotely with the team?
- Do you have a personal laptop and a stable Wi-Fi/internet connection to support your daily work without interruptions?
- Are you available to work full-time, Monday to Saturday, from 9:00 AM to 6:00 PM IST?
- How many years of previous hands-on experience do you have in Social Media Management, Digital Marketing, Brand Marketing, or a similar role?
- Please share a link to your previous work, social media accounts managed, or portfolio showcasing your Social Media/Marketing work.
- If selected, how soon can you join iTutormind?
- Have you previously managed social media accounts for a company, brand, or organisation?
- Are you comfortable independently planning content, creating content ideas, managing social media platforms, and tracking social media performance?

Education:
- Bachelor's (Required)

Experience:
- Social media marketing: 1 year (Required)

Work Location: Remote

📌 Social Media and Marketing Executive (India)
🏢 iTutormind Digital Education
📍 India