Company: All India Institute of Occult Science

Department: Digital Marketing

Position: SEO, AEO & GEO Expert

Experience: 3-4 Years

Employment Type: Full-Time

About All India Institute of Occult Science

All India Institute of Occult Science is a premium occult-science education institute offering structured learning and professional training across disciplines such as Astrology, Numerology, Vastu, Palmistry, Tarot, Reiki, Graphology, Akashic Records and related occult sciences .

We are looking for a highly analytical and execution-oriented SEO, AEO & GEO Expert who can build long-term organic visibility for the institute and make our brand discoverable not only on Google but also across AI-powered search and answer platforms .

Role Overview The SEO, AEO & GEO Expert will be responsible for developing and executing an integrated organic growth strategy across:

- Traditional Search Engines — Google, Bing
- Answer Engines — Google AI Overviews, featured snippets, People Also Ask
- Generative AI Platforms — ChatGPT, Gemini, Perplexity, Claude and other emerging AI search platforms
- Local & Entity Search
- YouTube/Search Content
- News, PR and third-party authority platforms

The objective is to make All India Institute of Occult Science a highly authoritative and frequently discovered brand when users search for astrology and occult-science education, courses, certifications, practitioners and related questions. Key Responsibilities1. SEO Strategy & Organic Growth

- Develop and execute a comprehensive SEO strategy for the institute.
- Conduct keyword research based on:
- Search volume
- Search intent
- Commercial intent
- Informational intent
- Long-tail queries
- Course-related searches
- Location-based searches
- Build keyword clusters around:
- Astrology courses
- Astrology certification
- Numerology courses
- Vastu courses
- Tarot courses
- Palmistry courses
- Graphology courses
- Reiki courses
- Occult science courses
- Online astrology courses
- Professional astrology training
- Develop topic clusters and topical authority around occult science.
- Create and maintain SEO roadmaps for the website.

1. Technical SEO

Own the technical SEO health of the website, including:
- Website crawlability
- Indexation
- Canonicalisation
- XML sitemaps
- Robots.txt
- URL architecture
- Internal linking
- Core Web Vitals
- Page speed
- Mobile optimisation
- JavaScript SEO
- Duplicate content
- Redirects
- Broken links
- Pagination
- Structured data/schema
- Image optimisation
- HTTPS/security
- International/local SEO where required

Regularly conduct technical SEO audits and create actionable recommendations for the development team.
1. AEO — Answer Engine Optimization

The candidate will be responsible for optimising content to become the direct answer for users' questions. Build an AEO strategy around questions such as:

- What is astrology?
- Which astrology course is best in India?
- How can I become a professional astrologer?
- Is astrology a career?
- What is Vedic astrology?
- What is the difference between Vedic and Western astrology?
- How long does it take to learn astrology?
- What does a professional astrologer study?
- What is numerology?
- What is Vastu Shastra?
- What is graphology?
- What is Tarot reading?

Responsibilities
- Identify question-based search queries.
- Optimise content for:
- Featured snippets
- People Also Ask
- AI Overviews
- Voice search
- Conversational search
- Build FAQ-driven content architecture.
- Create concise, direct-answer sections.
- Optimise headings and content structure for answer extraction.
- Implement appropriate structured data/schema.
- Track answer visibility and brand mentions.





AEO should focus on making the institute's content easy for search and answer engines to understand, extract and present .

1. GEO — Generative Engine Optimization

This is a major part of the role. The candidate will develop strategies to increase the probability that AI platforms mention, cite and recommend All India Institute of Occult Science when users ask relevant questions.

Platforms may include

- ChatGPT
- Google AI Overviews
- Gemini
- Perplexity
- Claude
- Microsoft Copilot
- Other emerging AI search engines

Responsibilities
- Monitor how AI platforms describe the institute.
- Identify queries where competitors are being recommended.
- Identify missing brand/entity information.
- Improve the institute's online entity footprint.
- Build authoritative, fact-based content.
- Develop citation-worthy content.
- Create research-backed articles.
- Incorporate statistics, expert opinions, references and credible sources.
- Build third-party mentions and digital PR.
- Strengthen brand authority across trusted websites.
- Maintain consistent brand information across the web.
- Track AI-generated brand mentions and citations.

GEO increasingly emphasizes credible, evidence-rich and externally validated content , rather than simply repeating keywords.

1. Content Strategy

Work closely with the content team to build an SEO + AEO + GEO content engine .

Develop

- Pillar pages
- Topic clusters
- Blogs
- FAQs
- Course pages
- Comparison pages
- Glossaries
- Expert guides
- How-to articles
- Research articles
- Case studies
- Student success stories
- Expert/faculty profiles
- Authoritative educational resources

Example content clusters:

Astrology

Astrology → Vedic Astrology → Kundli → Nakshatra → Dasha → Houses → Planetary Effects → Career Astrology → Relationship Astrology

Numerology

Numerology → Life Path Number → Destiny Number → Name Numerology → Business Numerology

Vastu

Vastu → Home Vastu → Office Vastu → Vastu Directions → Vastu Dosha → Vastu Remedies The goal should be to establish topical authority , rather than publishing random SEO blogs.

1. Entity SEO & Brand Authority

Build All India Institute of Occult Science as a robust digital entity .

Responsibilities include

- Google Knowledge/Entity optimisation
- Consistent NAP/brand information
- Organisation schema
- Person/Expert schema
- Course schema
- Article schema
- FAQ schema where appropriate
- Author identity
- Faculty/expert profiles
- Organisation information
- Third-party brand mentions
- Digital PR
- Reputation signals
- Relevant directory/entity profiles

The candidate should ensure that search engines and AI systems clearly understand: Who we are → What we teach → Who teaches it → Where we operate → What makes us authoritative → What courses we offer.

1. Digital PR & Off-Page SEO

Develop a high-quality authority-building strategy.

Responsibilities

- High-authority backlinks
- Digital PR
- Expert interviews
- Guest contributions
- Industry publications
- Relevant educational websites
- News mentions
- Podcast appearances
- Expert quotations
- Research-led PR
- Brand mentions
- Competitor backlink analysis

No black-hat SEO, spam links or low-quality backlink networks.

1. Local SEO

Optimise the institute's local visibility for searches such as:




- Astrology institute near me
- Best astrology institute in Delhi
- Astrology course in Delhi
- Astrology classes in Delhi
- Occult science institute in Delhi
- Best astrology course in India

Responsibilities:
- Google Business Profile optimisation
- Local landing pages
- Local keyword strategy
- Reviews/reputation optimisation
- Local citations
- Location-based content
- Local schema
- Map visibility

1. Competitor Analysis

Regularly analyse competitors such as:
- Astrology institutes
- Online astrology academies
- Spiritual education platforms
- Occult science institutes
- Individual astrology educators
- Course marketplaces

Analyse:
- Keyword rankings
- Content gaps
- Backlinks
- Domain authority
- Top-performing pages
- Featured snippets
- AI mentions
- AI recommendations
- Brand citations
- Content strategy

Then convert findings into an actionable competitor gap strategy .

1. Analytics & Reporting

Own SEO/AEO/GEO reporting.

SEO KPIs

- Organic traffic
- Organic leads
- Keyword rankings
- Top 3 / Top 10 rankings
- Organic CTR
- Impressions
- Indexed pages
- Non-brand traffic
- Brand traffic
- Conversion rate
- Organic CAC
- Organic revenue
- Course enquiries

AEO KPIs
- Featured snippet ownership
- PAA visibility
- AI Overview visibility
- Answer capture rate
- Question coverage
- Zero-click visibility

GEO KPIs
- AI brand mentions
- AI recommendation rate
- AI citation rate
- Share of AI visibility
- Competitor vs brand mentions
- AI referral traffic
- AI-generated leads
- Brand sentiment in AI answers

AI visibility should be measured separately from conventional rankings because appearing in an AI answer/citation is a different outcome from simply ranking a webpage.

Required SkillsMust Have

- 3–6 years of hands-on SEO experience
- Strong technical SEO knowledge
- Advanced keyword research
- Content SEO
- Semantic SEO
- Topical authority
- Internal linking
- On-page SEO
- Off-page SEO
- Technical audits
- Google Search Console
- Google Analytics 4
- Google Business Profile
- Schema/Structured Data
- Competitor analysis
- SEO reporting

AEO/GEO Knowledge

Strong understanding of

- AI Search
- Answer Engine Optimization
- Generative Engine Optimization
- Google AI Overviews
- ChatGPT Search
- Gemini
- Perplexity
- Claude
- AI citations
- Entity optimisation
- Knowledge graphs
- Semantic search
- LLM-friendly content
- AI crawler/accessibility concepts
- Citation-worthy content
- Digital PR for AI visibility

Tools Experience Candidate should be comfortable with tools such as:

SEO

- Ahrefs
- Semrush
- Google Search Console
- Google Analytics 4
- Screaming Frog
- Google Keyword Planner
- PageSpeed Insights

AEO/GEO

- AI visibility tracking platforms
- ChatGPT
- Gemini
- Perplexity
- Claude
- Google AI search surfaces
- AI citation/brand monitoring tools

Technical

- HTML
- CSS basics
- JavaScript SEO basics
- Schema.org
- JSON-LD
- WordPress/CMS
- Google Tag Manager

Educational Qualification
- Bachelor's/Master's degree in Marketing, Digital Marketing, Computer Science, Communications or related field preferred.
- Relevant SEO/AEO/GEO certifications are an advantage.

Ideal Candidate We are looking for someone who is:
- Highly analytical
- Data-driven
- Curious about AI search
- Strong in content strategy
- Technically sound
- Experiment-oriented
- Comfortable working with developers and content writers
- Able to independently build an SEO roadmap
- Focused on business outcomes rather than vanity metrics

We do not want someone who only publishes blogs and checks keyword rankings. We want someone who can build All India Institute of Occult Science into an authoritative organic and AI-search brand.

📌 SEO, AEO & GEO Expert (New Delhi)
🏢 All India Institute Of Occult Science
📍 New Delhi