is an impact focused deep-tech startup democratizing clean air using breakthrough filterless technology. Our team puts extreme attention to detail and loves building technology that's aspirational. Everyone worries about the dooms-day in climate change which is expected to occur in the 2050s. Over 5% of premature children death occur due to air pollution in developing countries. You'll own Praan's voice — the words that turn a hard science mission into something people feel. The manifesto, the vision, the founder's public writing, the story we tell customers and future teammates. This is a craft role for someone who thinks in ideas, not just sentences.
Write Praan's manifesto and core brand story — our "why we exist"
Turn deep tech into writing anyone can understand and feel
Work closely with design and video so words and visuals move together
A portfolio with real narrative work — a manifesto, brand story, essay, or launch copy you're proud of (not just SEO blogs)
Experience writing for the Indian market
SEO/AEO awareness — able to write so a page works for search as well as for people (this isn't a content-SEO role, but a sense for discoverability helps)
Praan is an equal prospect employer and does not discriminate based on race, religion, caste, gender, disability or any other criteria.
📌 Creative Writer (Mumbai)
🏢 Praan
📍 Mumbai