:Senior SEO / AEO / GEO Lead (Healthcare)

Experience: 10+ Years

Industry Preference: Healthcare, Hospitals, IVF, Medical Tourism, Diagnostics, Wellness, Healthcare Technology

Location: NCR / Faridabad

Reporting To: Group Head Digital Strategy ,CRM & Online Branding

Position Overview

We are seeking a highly experienced Senior SEO, AEO (Answer Engine Optimization), GEO (Generative

Engine Optimization) & Organic Growth Lead with 10+ years of proven expertise in driving high-quality patient leads and revenue through organic channels.

The ideal candidate should possess deep knowledge of traditional SEO, AI Search Optimization, Google Search,

ChatGPT, Gemini, Perplexity, Voice Search, Local SEO, Medical SEO, International SEO, and Healthcare Lead

Generation. The candidate will be responsible for building a scalable organic acquisition engine that generates appointments, consultations, OPD bookings, IPD admissions, and international patient inquiries.

- Key Responsibilities SEO Strategy & Organic Growth

Develop and execute enterprise-level SEO strategies for hospitals, clinics, IVF centers, medical tourism, and healthcare brands.

*Increase organic traffic, rankings, lead volume, and revenue across all digital properties.

*Create annual, quarterly, and monthly SEO growth roadmaps.

Conduct technical, on-page, off-page, local, and international SEO audits.

Develop scalable SEO frameworks for multi-location healthcare businesses.

*Build authority and topical relevance across healthcare specialties.

- Answer Engine Optimization (AEO) Optimize content to rank in:

Featured Snippets

AI Overviews

Knowledge Panels

People Also Ask

Voice Search Results

Implement structured data and schema markup strategies.

Develop FAQ, entity-based, and semantic content frameworks.

- Improve visibility across AI-powered search experiences.

- Generative Engine Optimization (GEO) Develop strategies for visibility in:

ChatGPT

Google Gemini

Perplexity

Microsoft Copilot

Build entity authority and knowledge graph optimization.

Improve brand mentions and citations across authoritative healthcare websites.

Optimize content for LLM discoverability and AI-generated answers.





- Implement semantic SEO and entity-based optimization strategies.

- Healthcare Lead Generation Generate qualified patient leads across:

IVF

Oncology

Cardiology

Orthopedics

Organ Transplant

Neurology

Cosmetic Surgery

Medical Tourism

Build organic lead funnels from awareness to consultation booking.

Improve appointment conversion rates through SEO landing pages.

Create specialty-specific growth strategies.

Develop city-wise, treatment-wise, doctor-wise, and symptom-wise organic growth plans.

- Technical SEO Perform comprehensive technical audits.

Improve:

Core Web Vitals

Site Speed

Crawlability

Indexation

Mobile Performance

Structured Data

Manage XML sitemaps, robots.txt, canonicalization, redirects, and schema implementation.

Work closely with development teams to resolve technical SEO issues.

- Content Strategy

Create content frameworks for:

Treatment Pages

Doctor Pages

Symptom Pages

City Pages

International Market Pages

Medical Tourism Pages

Blog Clusters

FAQ Hubs

Develop topic clusters and pillar page strategies.

Ensure compliance with healthcare content quality standards.

Optimize content for E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness).

- Local SEO & Multi-Location SEO

- Manage and optimize:

le Business Profiles

Local Citations

Location Pages

- Review Management Improve rankings in local search results and map packs.

Build local organic acquisition strategies for multiple locations.

International SEO & Medical Tourism •Drive organic growth from:

Africa

Middle East

Bangladesh

Nepal

CIS Countries

•Implement multilingual and international SEO strategies.

- Optimize for treatment-based and country-based searches.

Analytics & Reporting

- Track and report:

Organic Traffic

Rankings

Leads





Appointments

Revenue Contribution

Conversion Rates

Build executive dashboards.

Provide actionable insights to leadership teams.

Required Skills

SEO Expertise

Enterprise SEO

Technical SEO

Local SEO

International SEO

Programmatic SEO

Semantic SEO

Entity SEO

Healthcare SEO

Medical Tourism SEO

AI Search Optimization

AEO & GEO Expertise

AI Overviews Optimization

Featured Snippets Optimization

Voice Search Optimization

Knowledge Graph Optimization

Entity-Based SEO

LLM Optimization

Generative Search Optimization

Tools Expertise

Google Search Console

Google Analytics 4

Google Tag Manager

Looker Studio

Screaming Frog

Ahrefs

SEMrush

Moz

Sitebulb

BrightLocal

Surfer SEO

Frase

Clearscope

ChatGPT

Gemini

Perplexity

Desired Candidate Profile

10+ years of proven SEO experience.

Minimum 5+ years in Healthcare, Hospitals, IVF, Diagnostics, or Medical Tourism.

Demonstrated success in generating patient leads through organic channels.

Experience handling websites with 100,000+ pages.

Robust understanding of AI Search, GEO, and future search ecosystems.

Experience managing SEO teams and agencies.

Data-driven and revenue-focused mindset.

Excellent communication and stakeholder management skills.

Able to handle Agency & Align with vendor work with the closing on assigned KPIs

Key KPIs

Organic Lead Growth

Patient Inquiry Growth

Appointment Bookings

OPD Conversion

IPD Revenue Contribution

Keyword Ranking Growth

AI Overview Visibility

GEO Visibility Score

Organic Traffic Growth

Local Search Rankings

International Patient Leads

Cost Per Organic Lead Reduction

Preferred Industries

Hospitals

IVF Chains

Medical Tourism Companies

Diagnostics Chains

Wellness Brands

Healthcare SaaS

Healthcare Aggregators

Experience Required: 10 to 15+ Years

Employment Type: Full-Time

Department: Digital Marketing & Growth

Seniority Level: Senior Manager / Manager

Ideal Outcome: Build a healthcare organic growth engine generating qualified patient leads, appointments, and revenue through SEO, AEO, GEO, AI Search, and content-led acquisition.

📌 Senior SEO / AEO / GEO Lead (Faridabad)
🏢 Sarvodaya Hospital
📍 Faridabad