11 Sep
|
Vetic
|
Gurugram
Key Responsibilities: • Packaging Design & Artwork Development: o Create and design packaging artworks across multiple SKUs, variants, pack sizes, and formats. o Adapt master designs across the product portfolio while maintaining visual consistency and brand guidelines. o Organise and fit product information, claims, and communication effectively within the available packaging space. • Technical Artwork & Print Execution: o Work with KLDs/dielines, bleed areas, margins, folds, cut lines, and other packaging and print specifications. o Prepare and release technically accurate, colour-separated, and print-ready files to printers and production partners. o Apply knowledge of CMYK, Pantone, colour specifications, and print requirements during artwork development. • Visual Design & Product Communication: o Develop layouts with strong typography, colour, imagery, and visual hierarchy across packaging and product communication. o Create high-quality product images and visual assets for catalogues, PDPs, and marketplace listings. o Create packaging mock-ups and product visualisations for internal reviews, presentations, and launch planning. • Artwork Management & Quality: o Manage artwork changes, revisions, and updates while ensuring version control, accuracy, and consistency. o Handle a high volume of artwork adaptations while maintaining quality and brand consistency. o Ensure all final artwork is accurate and production-ready. Research & Design Direction:
o Conduct competitive benchmarking and visual research to identify relevant packaging, category, and design trends for new launches. o Support the development of design guidelines, mood boards, and visual directions. o Source and manage relevant illustrations and images through platforms such as Freepik, Shutterstock, and other image libraries. Requirements: • Experience: o Min 2-5 yrs of experience in packaging design, artwork development, and execution. o Experience handling packaging adaptations across multiple SKUs, variants, and formats. o Experience working with print vendors/production partners and managing print-ready artwork • Skills: o Strong proficiency in Adobe Illustrator and Photoshop and other design software as required. o Strong understanding of KLDs/dielines, packaging specifications, and print production. o Knowledge of CMYK, Pantone, colour separation, and print-ready file preparation. o Ability to create 3D packaging mock-ups and product visualisations. o Strong understanding of visual hierarchy, typography, colour, and imagery. o Solid creative acumen with an eye for design consistency and detail. o Strong organisational, file management, and version-control skills. o Ability to manage multiple artwork revisions and adaptations efficiently. o Strong capability in competitive benchmarking, category research, and visual analysis.
📌 Packaging Designer (Gurugram)
🏢 Vetic
📍 Gurugram