Senior Performance Marketing Manager – Meta & Google Ads

Location: Chennai-Guindy

Experience: 3+ Years

Employment Type: Full-time

Salary: ₹30,000 – ₹50,000 per month + Performance Incentives

About the Role

We are looking for a Senior Performance Marketing Manager who can take complete ownership of paid acquisition and revenue performance across Meta Ads, Google Ads and PPC.

This role is ideal for a performance marketer who has experience marketing high-ticket education, personal development, coaching, training, webinars, events, masterclasses or digital learning programs.

You will be responsible for the complete paid marketing journey — from audience research, campaign strategy and tracking to lead generation, webinar/event registrations, sales conversion, revenue attribution, optimisation and profitable scaling.

This is a high-ownership role. We are looking for someone who can independently analyse numbers, identify problems, make decisions and take action to improve business outcomes.

About the Business

We are a leading personal and professional development platform working with renowned coaches, trainers and speakers to create transformational learning experiences.

Our offerings span live webinars, masterclasses, personal-growth programs, business and professional-development programs, summits and large-scale learning events. We work with a diverse ecosystem of Indian and international coaches and speakers across areas such as wealth, business, career, personal growth, performance and professional development.

The business operates across both digital and physical experiences, making performance marketing an important part of driving registrations, qualified leads, program sales and revenue.

What You Will Own

1. Paid Acquisition

- Own performance marketing across Meta Ads and Google Ads
- Develop paid acquisition strategies for webinars, masterclasses, events, summits and learning programs
- Plan campaign structures based on business objectives, audience segments and funnel stages
- Manage and optimise significant advertising budgets
- Continuously test audiences, creatives, messaging, offers and campaign structures
- Identify winning campaigns and scale them while maintaining profitability

1. Funnel & Revenue Performance

- Manage campaigns across the complete customer journey:
- Ad → Landing Page → Lead/Registration → Webinar/Event → Sales → Revenue
- Understand and optimise different funnel models including:
- Lead Generation Funnels
- Webinar Funnels
- Event Registration Funnels
- VSL Funnels
- Masterclass Funnels
- High-Ticket Sales Funnels
- Retargeting Funnels
- Analyse conversion drop-offs across the funnel
- Work with funnel and sales teams to improve conversion rates
- Optimise campaigns based on actual sales and revenue, not simply lead volume3. Tracking & Attribution
- Own and maintain accurate conversion tracking across advertising platforms
- Hands-on experience with:
- Meta Pixel
- Meta Conversion API (CAPI)
- Google Analytics 4 (GA4)
- Google Tag Manager (GTM)
- Google Ads Conversion Tracking
- Track the customer journey from advertisement to lead, registration, sale and revenue
- Identify tracking gaps and coordinate with technology/funnel teams to resolve them




- Ensure campaign optimisation is based on reliable data

1. Audience & Customer Research

- Develop a strong understanding of the target audience for different programs and events
- Conduct ICP and audience research
- Analyse customer intent, pain points, motivations and buying behaviour
- Build and optimise:
- Cold audiences
- Lookalike audiences
- Retargeting audiences
- Website visitors
- Video viewers
- Lead-based audiences
- Customer-based audiences
- Understand the complete customer journey from awareness to purchase

1. Creative Performance

- Work closely with creative, content and marketing teams to develop high-performing advertisements
- Identify creative patterns that drive better CTR, CPL, CAC and ROAS
- Analyse creative performance and provide clear briefs for new creatives
- Continuously test:
- Hooks
- Angles
- Ad copy
- Videos
- Creatives
- Offers
- Landing-page messaging
- Build a structured creative testing and scaling process

1. Budget Management & Scaling

- Plan and manage campaign budgets based on performance and business targets
- Identify opportunities to increase spend on profitable campaigns
- Scale winning campaigns without unnecessarily increasing CAC
- Reallocate budgets based on performance
- Understand the relationship between spend, leads, sales, CAC, revenue and ROAS
- Balance growth and profitability while scaling

1. Reporting & Decision Making

- Prepare weekly performance reports covering:
- Ad Spend
- Leads
- Qualified Leads
- Registrations
- Sales
- Revenue
- CPL
- CAC
- CPA
- ROAS
- Conversion Rate
- Clearly identify:
- What happened → Why it happened → What needs to change → What will be done next
- Present actionable insights rather than simply sharing dashboards
- Take ownership of performance improvement based on dataMandatory Requirements
- 3+ years of hands-on Performance Marketing experience
- Experience managing ₹3 Crore+ cumulative advertising spend
- Strong hands-on expertise in Meta Ads and Google Ads/PPC
- Proven experience in Lead Generation and Conversion-focused campaigns
- Experience with Education, Coaching, Training, Personal Development, Events, Webinars or similar businesses
- Experience working with Webinar, VSL, Event Registration, Masterclass or Sales Funnels
- Robust understanding of CAC, CPL, CPA, ROAS, Revenue and Conversion Rate
- Hands-on experience with Meta Pixel, CAPI, GA4, GTM and conversion tracking
- Experience integrating landing pages, CRM systems and marketing automation
- Strong understanding of audience research, ICP, retargeting and customer journeys
- Proven ability to manage significant budgets and scale profitable campaigns
- Ability to analyse campaign performance based on sales and revenue, not just leads
- Strong analytical and problem-solving ability
- Ability to work independently and take ownership of performance





What Will Make You Stand Out You will be a strong fit if you have:
- Managed high-ticket education, coaching or personal-development campaigns
- Worked on webinar or event registration funnels
- Managed campaigns where leads move through a CRM → Sales Team → Purchase journey
- Experience scaling campaigns from smaller budgets to significant monthly spends
- A proven track record of improving CAC and ROAS while increasing revenue
- Experience running campaigns across multiple products, programs or events
- Experience working with large audiences and nationwide campaigns
- Strong understanding of both marketing metrics and business/revenue metrics
- The ability to connect advertising performance with actual business outcomes

Key KPIs You will be primarily accountable for:

Revenue | CAC | ROAS | Qualified Leads | Sales | CPL | CPA | Conversion Rate | Budget Utilisation | Profitable Scaling

Who Should NOT Apply

Please do not apply if:

- Your experience is mainly limited to boosting posts
- You have only handled basic campaign setup
- You know Meta Ads but cannot independently manage Google Ads/PPC
- You optimise only for CPL and lead volume
- You have no understanding of CAC, sales, revenue or ROAS
- You have never worked with funnels
- You have no hands-on experience with Pixel, CAPI, GA4 or GTM
- You cannot demonstrate the advertising spend you have managed
- You cannot explain the results generated from your campaigns
- You require continuous instructions to optimise campaigns
- You are uncomfortable being accountable for performance and revenue

What We Expect This is not a campaign-execution role.

We are looking for someone who thinks like a performance owner, not simply an ad operator.

You should be able to look at the numbers and independently answer:

Where are we losing money?

Which campaigns are working?

Which audiences are converting?

Which creatives should we scale?

Why is CAC increasing?

Where is the funnel leaking?

What should we change today?

How can we scale revenue profitably?

You will work closely with creative, content, funnel, sales, CRM, technology and leadership teams to improve the overall customer acquisition engine.

The mindset we are looking for:

Ownership → Analyse → Test → Optimise → Scale → Measure → Repeat

If you are someone who enjoys working with numbers, solving performance problems and building campaigns that generate real revenue, we would like to hear from you.

Compensation

₹30,000 – ₹50,000 fixed per month + performance-based incentives

Higher compensation can be considered for exceptional candidates who can demonstrate strong experience in managing and scaling high-spend campaigns with measurable revenue and profitability outcomes.

Application Requirement

Candidates should be prepared to discuss:

- Total cumulative ad spend managed
- Highest monthly ad spend handled
- Platforms managed
- Types of funnels handled
- Best CAC / CPL / ROAS achieved
- Revenue generated through paid campaigns
- Examples of campaigns successfully scaled
- Tracking and attribution systems implemented
- A specific example where you identified a performance problem and independently solved it

Pay: ₹30,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Senior Performance Marketer (Guindy)
🏢 Chennaijobs
📍 Guindy