Company Description Fitspire – Health | Wellness is a growing health and wellness brand focused on fitness, agility, and overall well-being for all age groups. The company develops a wide range of products designed to be globally competitive in authenticity, safety, and performance.

Fitspire aims to become India’s most respected health and wellness brand by promoting a stronger and healthier environment. Its product portfolio is conceptualized around 100% vegan and vegetarian formulations that are free from chemicals and steroids, driven by innovation and evidence-based validation.

Role Description The Senior Brand Strategist is a full-time, on-site role based in New Delhi. This role is responsible for defining and evolving Fitspire’s brand positioning, architecture, and storytelling across all channels. Day-to-day tasks include conducting market and consumer research, developing brand strategies and campaign narratives, and collaborating with marketing, product, and design teams to ensure consistent brand execution.

The Senior Brand

Strategist will lead brand planning, oversee brand guidelines, monitor brand performance metrics, and refine strategies based on data and customer insights.



This role also involves mentoring junior team members and partnering with leadership to align brand direction with business goals.

Qualifications

- Demonstrated expertise in Brand Strategy and Brand Development, including creating and implementing long-term brand roadmaps.
- Strong skills in Branding and Brand Management, with experience maintaining consistent brand identity across multiple touchpoints.
- Excellent Communication skills, including the ability to craft clear brand narratives and collaborate effectively with cross-functional teams.
- Proven experience in health, wellness, FMCG, or consumer products industries is highly beneficial.
- Ability to analyze market data, consumer insights, and performance metrics to inform brand decisions.
- Bachelor’s or Master’s degree in Marketing, Brand Management, Business, Communications, or a related field.
- Experience leading brand projects or campaigns and guiding junior team members.
- Strong organizational skills and the ability to manage multiple initiatives in a rapid-paced environment.

📌 Senior Brand Strategist (New Delhi)
🏢 Fitspire - Health | Wellness
📍 New Delhi