We are seeking a highly skilled Senior Measurement Engineer / MarTech Engineer to own and optimize our digital measurement ecosystem. The ideal candidate will have deep expertise in analytics implementation, attribution modeling, server-side tracking, and marketing technology platforms. This role will be responsible for ensuring measurement accuracy, tracking governance, privacy compliance, and actionable business insights across digital channels.

Key Responsibilities

- Own and manage the end-to-end digital measurement and tracking infrastructure.
- Design, implement, and maintain tracking solutions using Google Analytics 4 (GA4) and Google Tag Manager (GTM) .
- Configure and manage Server-Side GTM environments to improve data quality and attribution accuracy.
- Develop and validate data layers, event tracking frameworks, and analytics implementation standards.
- Build and optimize attribution models to measure marketing effectiveness across channels.
- Work with large datasets using BigQuery and SQL for analytics, reporting, and reconciliation.
- Implement and maintain paid media tracking solutions including Meta CAPI , Google Ads Enhanced Conversions , and other marketing platform integrations.
- Ensure compliance with privacy regulations through Consent Mode V2 , cookieless tracking, and governance best practices.
- Create dashboards and reporting solutions using Looker Studio and other BI tools.
- Partner with marketing, analytics, and engineering teams to improve data accuracy and business decision-making.





Required Skills Analytics & Measurement
- Google Analytics 4 (GA4)
- Attribution Modeling
- Marketing Measurement Frameworks
- Channel Attribution
- Revenue Reconciliation

Tag Management
- Google Tag Manager (GTM)
- Server-Side GTM
- Client & Server Container Configuration
- Data Layer Architecture and Validation

Data & Engineering
- BigQuery
- Advanced SQL
- GA4 Export Schema
- Sessionization Logic
- Attribution Pipelines

Paid Media Tracking
- Meta Conversion API (CAPI)
- Google Ads Enhanced Conversions
- Cross-Channel Attribution
- Conversion Tracking

Privacy & Governance
- Consent Mode V2
- Cookieless Tracking
- Privacy-Focused Measurement
- Tracking Governance

Reporting
- Looker Studio
- Power BI (Preferred)

Preferred Industry Experience Candidates from the following domains will be highly preferred:
- E-commerce
- Retail
- D2C Brands
- Digital Marketing Agencies
- Performance Marketing Consultancies
- MarTech Organizations
- AdTech Companies
- Marketing Analytics Consulting Firms

Qualifications
- 5-8 years of relevant experience in Digital Analytics, MarTech, Measurement Engineering, or related roles.
- Proven experience managing enterprise-level analytics and measurement solutions.
- Robust problem-solving and stakeholder management skills.
- Excellent communication and documentation abilities.

Must-Have Skills Big Query, Server-Side GTM Google tag manager, GA4 Attribution (Google Analytics 4), GA4 Property Management

📌 Senior Analytics Engineer (India)
🏢 Programmers.io
📍 India