Job DescriptionLead Generation Specialist
NExperience: Minimum 1 year
NLocation: Mumbai
NIndustry: Real Estate Marketing & Digital Advertising
NWe are looking for a performance-driven Lead Generation Specialist to join our team and manage lead generation campaigns across Meta (Facebook & Instagram) and Google Ads. The ideal candidate should have hands-on experience running performance campaigns and a proven ability to generate high-quality leads at a strong ROI.
NKey Responsibilities
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Plan, execute and optimise lead generation campaigns across Meta Ads and Google Ads. N
Develop campaign strategies based on project, audience, location and budget requirements. N
Set up and manage campaigns, audiences, targeting, budgets, creatives and bidding strategies. N
Continuously monitor CPL, CPA, CTR, conversion rates and overall campaign ROI. N
Identify opportunities to reduce cost per qualified lead while improving lead quality. N
Work closely with the creative and content teams to develop high-performing ad creatives and copy. N




Analyse campaign data and provide actionable insights and performance reports. N
Conduct A/B testing of audiences, creatives, messaging and landing pages. N
Track leads through thefunnel and optimise campaigns based on lead quality and conversions. N
Stay updated with the latest developments, tools and best practices across Meta and Google Ads. N

nCandidate Requirements
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Minimum 1 year ofhands-on experience in Meta Ads and Google Ads. N
Demonstrable experiencein generating leads through paid advertising. N
Robust understanding ofperformance marketing, targeting, retargeting and campaign optimisation. N
Data-driven mindset with robust analytical and problem-solving skills. N
Ability to manage multiple campaigns and budgets simultaneously. N
Real estate lead-generation experience will be a robust advantage. N

nMost importantly, we are looking for someone who can demonstrate t

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