Key Responsibilities

- Implement and manage Salesforce Data Cloud (CDP) solutions.

- Design and maintain customer data models, data streams, and integrations.

- Configure Identity Resolution and Unified Customer Profiles.

- Build audiences and segments for marketing, analytics, and personalization use cases.

- Enable audience activation across Marketing Cloud, CRM, paid media, web, mobile, and other channels.

- Monitor data quality, governance, consent, and privacy compliance.

- Collaborate with marketing, analytics, data, and technology teams to deliver customer-centric use cases.

- Develop dashboards, insights, and reporting for customer engagement and campaign performance.

Must-Have Skills

Salesforce Data Cloud Expertise

- Hands-on experience with Salesforce Data Cloud implementation and administration.





- Robust knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets

- AI-driven segmentation, propensity modeling, and Next Best Action use cases.

- Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.

- Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Preferred Certifications

- Salesforce Certified Data Cloud Consultant

- Salesforce Marketing Cloud Consultant

- Salesforce AI Associate

📌 Salesforce Data Cloud Specialist (Mumbai)
🏢 Aptita
📍 Mumbai