Job Purpose: To promote the laboratory's diagnostic services, develop new business opportunities, maintain relationships with doctors, hospitals, clinics, corporates and other healthcare organizations, and achieve assigned sales and revenue targets. A. Sales & Business Development Identify and develop new customers, hospitals, clinics, nursing homes, corporate clients and healthcare institutions.

Promote laboratory tests, health packages, preventive health check-ups and diagnostic services. Generate leads and convert them into regular business. Achieve monthly and quarterly sales targets.

Prepare quotations and coordinate with the laboratory/management for pricing and special packages. Follow up with prospective and existing clients regularly. Develop institutional and corporate accounts.

B. Doctor & Hospital Relationship Management Visit doctors, hospitals, clinics and healthcare professionals regularly. Explain available laboratory tests, packages, sample collection facilities and reporting services.

Build and maintain strong professional relationships with doctors and referral partners. Collect feedback regarding laboratory services and communicate it to management. Coordinate for referral-based and institutional business.

C. Corporate & Camp Marketing Identify opportunities for corporate health check-ups and employee wellness programs. Coordinate health camps, screening programs and preventive health packages.

Arrange logistics for sample collection camps in coordination with laboratory staff. Promote laboratory services through appropriate marketing activities. D.

Customer Relationship Management Maintain regular contact with existing clients. Address customer queries and coordinate with the concerned laboratory/operations team for resolution. Ensure timely communication regarding reports, sample collection and other services.

Maintain a database of customers,



leads and business partners. E. Marketing Activities Promote laboratory services through field visits, brochures, WhatsApp, digital platforms and other approved channels.

Identify local market opportunities and competitor activities. Suggest new packages, promotional activities and business opportunities based on market requirements. Participate in exhibitions, medical events, health awareness programs and promotional activities.

F. Reporting & Documentation Submit daily visit reports and activity reports. Maintain records of leads, follow-ups, customer meetings and conversions.

Submit monthly sales and business development reports. Track outstanding payments and coordinate with the accounts team for collection follow-up. Maintain confidentiality of customer and laboratory information. 6.

Daily Activities Plan daily field visits. Visit doctors, clinics, hospitals and corporate clients. Generate new leads and follow up on existing leads.

Promote laboratory tests and health packages. Coordinate sample collection requirements. Follow up on quotations and pending business.

Update customer and visit records. Submit daily activity/visit report. 7. Performance Indicators (KPI) Monthly sales/revenue achievement.

Number of new clients acquired. Number of new doctors/clinics/hospitals onboarded. Corporate accounts generated.

Health camps organized. Lead conversion rate. Customer retention.

Collection and outstanding follow-up. Number of productive field visits. Achievement of assigned monthly targets.

Required Skills Good communication and interpersonal skills. Solid convincing and negotiation skills. Good knowledge of sales and marketing techniques.

Ability to build relationships with doctors and healthcare institutions. Good follow-up and customer management skills. Basic computer and MS Office knowledge.

Ability to work independently and achieve targets.

📌 Sales & Marketing Executive (Bengaluru)
🏢 JobTrade
📍 Bengaluru