Manager Sales Modern Trade

Job Location: Mumbai

Experience: 815 Years

Role Summary

We are looking for a dynamic and result-oriented Manager – Sales – Modern Trade with strong and proven experience in Modern Trade Sales. The candidate will be responsible for driving business growth through modern trade channels, managing key retail accounts, strengthening relationships with buyers and category managers, and ensuring effective execution across retail outlets.

Prior experience in Modern Trade is mandatory. Candidates with strong exposure to retail chains, supermarkets, hypermarkets, pharmacy chains, and other organized retail formats will be preferred.

Key Responsibilities

- Develop and execute Modern Trade sales strategies to achieve monthly, quarterly, and annual business targets.
- Manage and grow key accounts across modern trade channels, retail chains, supermarkets, hypermarkets, and pharmacy chains.
- Build and maintain strong relationships with buyers, category managers, procurement teams, and store-level stakeholders.
- Drive sales growth, distribution, product availability, visibility, and placement across modern trade outlets.
- Plan and execute trade promotions, schemes, in-store activations, merchandising, and marketing initiatives in coordination with internal teams.
- Negotiate commercial terms, margins, promotional schemes, listing arrangements, and promotional budgets with modern trade partners.
- Monitor primary sales, secondary sales, stock movement, inventory levels, and outlet-wise performance.
- Coordinate with supply chain, distribution, and internal sales teams to ensure timely replenishment and minimize stock-outs.
- Analyze competitor activities,



pricing, promotions, product launches, and market trends to identify business opportunities.
- Prepare and present sales reports, forecasts, MIS, account-wise performance reports, and business reviews to management.
- Manage claims, credit notes, promotional expenses, and commercial settlements with modern trade partners.
- Ensure effective execution of merchandising, branding, visibility, and planogram guidelines across retail outlets.
- Identify new modern trade opportunities and expand the company's presence across key accounts.
- Conduct regular market and outlet visits to monitor execution and identify areas for improvement.

Mandatory Requirements

- Strong and relevant experience in Up-to-date Trade Sales is mandatory.
- Experience in managing Modern Trade / Organized Retail / Key Accounts.
- Strong exposure to retail chains, supermarkets, hypermarkets, pharmacy chains, or similar organized retail formats.
- Experience in handling buyers, category managers, and key retail accounts.
- Strong understanding of trade promotions, schemes, margins, secondary sales, merchandising, and distribution.
- Good analytical, negotiation, communication, and relationship-management skills.
- Ability to manage sales targets, forecasts, MIS, and account-level business performance.

Key Skills Modern Trade, Modern Trade Sales, Retail Sales, Key Account Management, Key Accounts, Channel Sales, Organized Retail, Retail Chains, Pharmacy Chains, Supermarkets, Hypermarkets, Trade Marketing, Secondary Sales, Sales & Distribution, Merchandising, Trade Promotions, Buyer Management, Category Management, Sales Forecasting, MIS, Business Development.

📌 Sales Manager- Modern Trade (Mumbai)
🏢 Premier Consultants
📍 Mumbai