Job Summary

Adobe Target Senior

Experience

Min 5 years of Adobe Target hands on experience

Responsibilities
Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value.
Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, energetic content, and personalization.
Launch and monitor Adobe Target Activities to track performance and optimize results.
Troubleshoot Adobe Target issues and provide technical support to stakeholders.
Partner strategically with product management and analytics teams to support distinct Target capabilities i. e. A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization.
Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch.
Stay up-to-date on the latest Adobe Target features and best practices.

Knowledge and Skills




In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products.
Excellent knowledge of Adobe Analytics, Adobe DTM/Launch
Proficiency in JavaScript, HTML, CSS, and other web technologies.
Positive understanding of Optimization / Testing Tools like Adobe Target.
Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations.
Valuable understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.).
Hands-on experience with network diagnostics, and network analytics tools.
Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.

Qualifications
Bachelors degree in computer science or related field.
Knowledge of Web Analytics is a plus.

📌 Customer Tech Adobe Senior Adobe Target Developer Chennai (India)
🏢 EY
📍 India