Job Responsibilities
Plan and execute digital marketing campaigns across Facebook and Instagram.
Manage and optimize Meta Ads campaigns for lead generation, traffic, engagement, and conversions.
Create, monitor, and optimize campaign audiences, budgets, placements, and bidding strategies.
Conduct audience research and support campaign targeting and segmentation.
Monitor campaign performance and analyze key metrics such as CPL, CTR, CPC, CPA, ROAS, and conversion rates.
Prepare regular campaign performance reports and provide actionable insights.
Coordinate with content, design, and sales teams to develop effective ad creatives and campaigns.
Conduct A/B testing of ad copies, creatives, audiences, and campaign strategies.
Identify prospects to improve campaign performance and maximize ROI.
Stay updated on Meta Ads trends, algorithm changes, digital marketing tools, and industry best practices.
Support other digital marketing initiatives such as social media marketing,content promotion, and online brand awareness campaigns.

📌 Digital Marketing Executive New Delhi
🏢 GAURANGA CONSULTANCY
📍 New Delhi