Must have robust working knowledge of: Google Ads: Search, Display, Performance Max, conversion tracking
Google Local Services Ads (LSA)
Google Business Profile optimization and Local SEO
SEO: keyword research, on-page SEO, technical SEO, backlinks, content strategy and rankings
Meta Ads: Facebook + Instagram advertising, retargeting and lead generation
Social media management: Facebook, Instagram, TikTok, YouTube, LinkedIn
Content creation and content strategy
Basic graphic design using Canva or similar tools
Short-form video/reel editing
Landing pages and website conversion optimization
Email and SMS marketing
CRM systems, lead tracking and follow-up automation
Google Analytics 4, Google Search Console, Google Tag Manager and reporting
Call tracking and understanding where leads/revenue are coming from
Marketing automation and AI tools such as ChatGPT
Competitor research and building marketing campaigns from scratchMost importantly, We need someone who understands lead generation and revenue, not someone who only cares about followers, likes, impressions or making pretty posts.They should be able to look at a business and say:“Here is where we should advertise,



here is what customers are searching for, here is what our competitors are doing, here is what campaign we should launch, here is how we track it, and here is what we need to improve.” we need someone who is: Extremely resourceful
Comfortable figuring things out independently
Data-driven
Valuable with technology and AI
Strong English communication
Able to research and learn quickly
Comfortable being held accountable for leads, conversions and ROI
Interested in growing into a leadership position as the company expandsExperience with US businesses, especially home services/HVAC, plumbing, electrical, roofing or other local service businesses, would be a major advantage.
We are not looking for someone who knows a little Canva and calls themselves a digital marketer. I want someone who has actually run campaigns, generated leads, tracked results and understands how the different pieces of digital marketing work together.

Pay: From ₹20,000.00 per month

Advantages
Work from home

Work Location: In person

📌 Digital Marketing / Growth Marketing Manager Hyderabad
🏢 Aire Serv
📍 Hyderabad