Position description: To Build and execute Category entry and growth plans, Drive innovation, Own the launch volume and value as well as the P&L; for the innovations
Primary Responsibilities:
- Manage New Product Development timeline launch
- Identifying new business opportunities in the various categories handled by meeting consumers regularly and being aware of need gaps in the market and tapping those areas
- Develop business plans for opportunities identified
- Implementing sale strategies to drive Sales growth (Revenue) in assigned area along with key GTM parameters.
- Developing & Managing an productive distribution network as per distribution strategy
- Build and Promote strong, sustainable relationships with Distributor and Salons
- Identify and expand in new emerging markets
- Bring perspective on competition Benchmarking, market Intelligence wrt to product comparison, New Product, pricing, scheme etc.
- Plan and schedule timely deliveries to meet salon needs.
- Planning and implementing strategies for new product launch through Channel partners
- Ensure Salon queries are appropriately handled by the team and are resolved within the stipulated timeframe.
- Monitor Distribution , new outlet/salon opening and repeat business from existing salons
- Drive activities to gain market share in alignment with ASM/ Trade promotion team
- Identifying & networking with financially strong and reliable partners ,resulting in deeper market penetration & reach.
- Develop the category /brand strategy that delivers consumer loyalty and generates demand
- Develop and execute category advertising and promotion campaigns with cost effective media mix to support brand objectives
- Should always have in-depth understanding of competition and their progresses through regular Market Visits and by means of Syndicated research tools like IMRB panel Data and AC Nielsen Retail Data.
- NPD launch value, volume and profitability
- Coordinate all category product initiatives through the entire value chain to ensure seamless execution and profitable growth
- Should have a growth mindset and ready to deliver as per company expectations.
Additional Responsibilities:
Reporting Team
- Reporting Designation: Area Sales Manager - Raaga (DESIG_57)
- Reporting Department: Sales & Distribution - PPD (PPD001)
Educational qualifications preferred
- Category: Bachelor's Degree, Master's Degree
- Field specialization: Sales, merchandising and other allied operations
- Degree: Master of Business Administration - MBA
- Academic score:
- Institution tier:
Required Certification/s:
Required Training/s:
Required work experience
- Industry: FMCG/Telecom/Professional Care
- Role: In Sales
- Years of experience: 2 to 7
Key Performance Indicators:
Required Competencies:
Required Knowledge:
Required Skills:
1. Process Knowledge
2. Distributor Expansion
3. Market Knowledge
4. Trade Relations
Required abilities
- Physical: Age Eligibility: 26 to 32 years
- Other:
Work Environment Details:
Specific requirements
- Travel: As per business need
- Vehicle:
- Work Permit:
Other details
- Pay Rate:
- Contract Types: Permanent
- Time Constraints:
- Compliance Related:
- Union Affiliation: