Brand & Digital Marketing Head (Coimbatore)

Brand & Digital Marketing Head (Coimbatore)

11 Sep
|
VMax Wellness
|
Coimbatore

11 Sep

VMax Wellness

Coimbatore

About The Company

VMax Healthtech is a health-tech and holistic wellbeing company committed to helping individuals become healthier, stronger, and more confident versions of themselves. Backed by certified nutritionists and fitness experts, we combine technology, data-driven insights, and personalized care to prevent lifestyle-related diseases and drive sustainable health outcomes. At VMax, we’re redefining the future of wellbeing—where science, innovation, and human connection come together to empower individuals to live better every day.

About The Role

Head of Marketing (In office, Coimbatore) The Head of Marketing will lead the marketing function at VMax, driving brand, growth, and customer engagement strategies. This strategic leadership role requires 10–12 years of marketing experience, with a proven record of driving revenue, brand visibility, and digital presence in fast-paced, consumer-facing environments.

Roles And Responsibilities

Strategic Marketing Leadership

Define overall marketing vision and go-to-market strategy.
Set goals, metrics,



and budget priorities; oversee allocation of marketing spend.
Shape brand positioning, messaging, and value proposition.

Cross-Functional Collaboration

Partner with senior leadership and other functions (Sales, Service Delivery, Operations, Product).
Align marketing initiatives with customer acquisition, retention, and revenue growth.

Team & Resource Management

Build and lead a high-performance marketing team.
Recruit, mentor, and drive performance culture.
Manage external agencies, vendors, and partners.

Campaign & Channel Execution

Oversee planning, execution, and measurement of campaigns across digital, social, content, events, and partnerships.
Ensure brand consistency across all touchpoints.
Monitor ROI and conversion metrics; optimize tactics based on insights.

Customer & Market Insight

Lead market research, competitive analysis, and customer segmentation.
Use customer data to improve journeys, engagemen

📌 Brand & Digital Marketing Head (Coimbatore)
🏢 VMax Wellness
📍 Coimbatore

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