About Marzi:

Marzi is a digital-first venture under the Primus Group, built for India’s urban, affluent, and tech-savvy 50+ generation. We believe life after 50 isn’t a wind-down — it’s a whole recent chapter. We build products and experiences that help people aged 50–70 rediscover purpose, stay connected, and live fully from the comfort of their homes. Retirement, empty nests, shifting roles — these are big transitions. Marzi is the companion that helps people navigate them with energy and meaning.

Duration: 6 Weeks (Contract, with extension potential)

Location: Hybrid / In Communities (field)

Reporting to: VP - Health Technology, Marzi AgeTech

Overview

We are designing invisible, health-smart spaces that empower seniors/elderly to live independently and proactively while providing peace of mind to families and care operators. Through ambient, non-invasive sensing and AI-driven insights, we detect health shifts and safety risks before they become crises. This enables operators to intervene early, families to stay informed without surveillance, and seniors to age with dignity and autonomy intact.

You will lead field research across senior living communities to validate product-market fit, support with defining go-to-market strategy, crystallize the MVP feature set, and recruit our inaugural 15-20 pilot participants.

Core Objectives (6-Week Sprint)

- Completed semi-structured interviews:
- 5 - 7 community operators/facility heads/clinical support staff
- 35 - 40 seniors & their families
- 15–20 confirmed pilot participants with signed consent and baseline health data details
- Discovery & Strategy document covering ICP segmentation, MVP prioritization,



positioning, and GTM playbook

Key Responsibilities

1. Discovery Research & Field Execution

- Co-develop semi-structured interview guides with your RM focused on safety, vitality, ambient sensing, and friction points
- Schedule and conduct 40+ deep-dive interviews with seniors, families and operators
- Record, transcribe, and code conversations to capture pain points and behavioral objections

1. Strategic Synthesis & Frameworks

- ICP Segmentation: Map target profiles across living situations, incident history, tech comfort, and caregiver involvement
- MVP Prioritization: Define must-have vs. nice-to-have features (fall detection, routine deviation, vital trends)
- Product Positioning: Validate distinct value propositions for Seniors, Families & Operators
- GTM Strategy: Identify adoption channels, decision friction, pricing perception, onboarding bottlenecks

1. Pilot Cohort Recruitment

- Identify, screen, and enroll 15–20 homes into the 6-week pilot
- Document home environments, Wi-Fi infrastructure, monitoring goals, key contacts
- Prepare onboarding checklists and transition documentation

Required Profile

- 2–4 years in user research, health-tech discovery, product operations, or venture incubation




- Comfortable engaging seniors and adult children with tact and dignity
- Proven ability to turn qualitative research into clear frameworks (ICP matrices, feature grids, messaging hierarchies)
- High agency, self-directed scheduling, operational discipline
- Professional English + Hindi/regional language for on-ground interviews
- Immediate start (within 7 days)

Core Values Alignment

- Customer First: Everything we build is for the 50+ individual. Their housing, health, wellness, and social life are at the centre of every decision. We approach their needs with genuine empathy — not assumptions — and every team member is empowered to deliver meaningful impact.
- High on Ownership: We don’t wait for permission or hand things off halfway. We take full responsibility for outcomes — acting with a bias for action, thinking big, and delivering results with excellence. Every employee is a builder, leading initiatives end-to-end.
- Be Curious: We ask questions, try things, and learn from what doesn’t work. We continuously explore new ideas, challenge assumptions, and learn from diverse perspectives. That spirit of exploration applies to content just as much as it does to product.
- Insist on Higher Standards: Good enough is a starting point, not a destination. We care about the details because our audience deserves them. Every team member is committed to quality, integrity, and excellence.
- Earn Trust: Trust is our foundation. We listen deeply, communicate transparently, and deliver consistently. By combining action, vision, and results, we build trust with customers, partners, and each other — every day.

📌 Project Manager (Bengaluru)
🏢 Marzi by Primus
📍 Bengaluru