Key Responsibilities
Develop and implement marketing strategies to increase hospital brand visibility and patient footfall.
Drive OPD/IPD growth and achieve monthly business targets.
Build and maintain relationships with doctors, consultants, corporates, TPAs, insurance companies, and referral partners.
Develop corporate tie-ups, health packages, camps, and other business-development initiatives.
Lead and manage the hospital marketing and business development team.
Plan and execute digital marketing, social media, outdoor, print, and other promotional campaigns.
Monitor competitor activities, market trends, and identify new business opportunities.
Track marketing budgets, campaign performance, lead generation, conversions, and ROI.
Coordinate with doctors and hospital departments for promotional activities and patient engagement programs.
Organize health camps, awareness programs, medical events, and corporate wellness activities.
Prepare regular MIS and performance reports for hospital management.




Ensure all marketing activities comply with hospital policies and applicable healthcare regulations.

Desired Skills
Strong leadership and team-management skills.
Excellent communication, negotiation, and networking abilities.
Solid knowledge of hospital marketing and healthcare business development.
Target-oriented and result-driven approach.
Good understanding of digital marketing and lead-generation strategies.
Robust analytical and reporting skills.
Ability to build strong relationships with doctors, corporates, and referral networks.

Qualification

MBA/PGDM in Marketing, Healthcare Management, or a related field preferred.

Preferred Candidate

Candidates with solid experience in hospital marketing, business development, patient acquisition, corporate tie-ups, and referral-network development will be preferred.

Pay: ₹40,000.00 - ₹50,000.00 per month

Work Location: In person

📌 Hospital Marketing Head Raipur
🏢 Talenico
📍 Raipur