Product Marketing Manager - K-12 Schools & Districts The Role

This is an exciting opportunity for a passionate product marketing manager to join Lumos Learning and champion our innovative learning solutions for K-12 schools and districts in the U.S. You will play a pivotal role in developing and executing marketing strategies that drive product awareness, adoption, and customer satisfaction within the K-12 education market.

Responsibilities

- Develop and execute data-driven growth strategies across the customer lifecycle (awareness, consideration, purchase, retention).
- Map out and optimize the entire customer journey to increase conversion rates, improve customer satisfaction, and identify and remove friction points.
- Create targeted marketing materials, including buyer personas, messaging frameworks, and sales enablement collateral (presentations, case studies, battle cards, etc) tailored for the K-12 education sales cycle.
- Utilize a variety of digital marketing channels (email, social media, content marketing) to manage and execute effective campaigns that generate leads, increase brand awareness, and drive sales.
- Focus on retaining customers and increasing their lifetime value by implementing strategies to engage them and encourage repeat business.
- Collaborate with cross-functional teams (product, sales, customer service) to ensure alignment, achieve growth goals, and implement successful growth initiatives.

Required Skills

- 3-5 years of experience in B2B product marketing, preferably within the EdTech or K-12 education sector.
- Demonstrated success in developing and executing data-driven product marketing strategies.
- Proficiency in digital marketing channels (email, social media, content marketing)



and campaign management tools.
- Strong analytical skills with the ability to interpret marketing data and translate insights into actionable strategies.
- Excellent project management skills with the ability to prioritize tasks, manage multiple projects, and meet deadlines.
- Excellent communication and collaboration skills with the ability to work effectively across cross-functional teams.

Bonus Points:

- Experience in the EdTech industry
- Deep understanding of the U.S. K-12 education market, including current trends, challenges, and purchasing decision-making processes.
- Proven ability to develop and manage successful content marketing programs

Why Lumos Learning?
- Make a real difference: Witness your work as it empowers students to achieve academic success.
- Be part of a passionate team: Collaborate with a dedicated group in the EdTech and K-12 Education industry.
- Work on cutting-edge solutions: Help shape the future of learning with innovative, AI-powered products.
- Competitive salary and benefits package: We offer a comprehensive package to support your career and well-being.
- Grow and develop your career: Gain valuable expertise in the EdTech and K-12 Education industry in the U.S. and advance your skill set in a fast-paced environment.
- Thrive in a positive, supportive culture:



We foster a collaborative environment that encourages innovation.

About Lumos Learning

Lumos Learning is a passionate leader in personalized learning solutions, dedicated to empowering K-12 students to achieve their full potential. Since 2007, we've grown to become the #1 state test preparation solution provider in the U.S., working with over 81,900 schools and reaching over 1.8 million students.

Our Mission: To be there when a learner needs that extra help. We're setting a recent standard in providing high-quality content, assessments, and empathetic programs, designed for real-life impact. Lumos Learning offers a comprehensive suite of research-backed programs, including test preparation, reading, writing, and more. These programs are meticulously designed to help students conquer standardized assessments and set them on the path to academic success.

Job Type: Full-time

Pay: ₹1,200,000.00 - ₹1,800,000.00 per year

Perks

- Health insurance
- Life insurance
- Provident Fund

Application Question(s):
- How many years of experience do you have in B2B Product Marketing?

Ideal Answer : 3-5 years
- Do you have experience in the EdTech, Education, SaaS, or B2B industry?

Yes

No

- Do you have hands-on experience managing digital marketing campaigns across channels such as email, social media, and content marketing?

Yes

No

- Are you comfortable relocating to Bangalore?

Yes

No

Preferred answer: Yes

- What is your current CTC?
- What is your expected CTC?

Ideal Answer : 12- 18 LPA
- Are you currently serving your Notice Period? If yes ,what is your current notice period?

Preferred Answer: Immediate joiner

Work Location: In person

📌 Product Marketing Manager (Talaghattapura)
🏢 Lumos Learning
📍 Talaghattapura