Job Summary: The Jr. Associate - Product Marketing at Cavli Wireless will support the development and execution of product marketing initiatives. This role will involve collaborating with cross-functional teams to ensure effective positioning, messaging, and promotion of IoT products while gaining hands-on experience in product marketing strategies.
Key Responsibilities:
Product Knowledge & Content Creation
Develop and maintain a comprehensive knowledge base of the product portfolio, ensuring it is up to date with the current product line.
Engage in the creation of product marketing content across various channels.
Assist in crafting, curating, and managing product marketing deployment timelines.
Sales Enablement & Support
Provide technical data, support, and tools to enable the Sales team to perform effectively.
Educate other Marketing teams on the current product capabilities, features, and messaging.
Create and update sales collateral, case studies, and product presentations.
Marketing Campaigns & Storytelling
Assist in the creation, management, and execution of diverse product marketing campaigns, from digital to physical collateral.
Shape and communicate Cavli's product storytelling vision and voice across all channels.
Support the development of go-to-market strategies for product launches.
Market Research & Product Evolution
Conduct market research to identify trends, customer needs, and competitive positioning.
Provide insights on product positioning, industry trends, and competitive differentiation.
Qualifications:
Bachelor’s degree in marketing, Business, Electronics, or a related field.
1-3 years of experience in product marketing, preferably in IoT or technology domains.
Robust knowledge and expertise in electronics and integrated circuits.
Solid understanding of cellular connectivity and IoT.
Basic understanding of the Cellular IoT landscape.
Basic knowledge of market tre
📌 Jr Associate (Kochi)
🏢 Cavli Wireless
📍 Kochi
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